Published on: May 12, 2026
Monks has announced the APAC launch of Creative Intelligence, an AI-powered solution designed to help brands better understand and measure creative performance. The capability is part of the Monks.Flow ecosystem, the company’s agentic AI-powered marketing orchestration platform.
The launch comes at a time when AI-generated content is increasing rapidly, creating challenges for marketers trying to understand which creative elements truly drive audience engagement and business outcomes. Creative Intelligence aims to bridge that gap by analysing creative assets at a granular level and linking them directly with campaign performance metrics.
Powered by an AI-led and cloud-native framework, the platform can ingest video and static creatives, automatically break them into clips, and generate detailed metadata across various attributes. By connecting this data with media performance, marketers can identify which creative elements resonate most with audiences.
According to Monks, the solution has already delivered strong results in pilot campaigns. For a telecom client, expansive shots showcasing network coverage performed 61% better than close-up visuals. Another campaign found that storytelling-led 30-second videos generated 52% stronger performance than price-focused messaging. In another case, “Online Store” messaging drove over 50% higher engagement compared to generic “Website” messaging.
“Creative is the new targeting, and time is the only currency that matters,” said Jakub Otrzasek, SVP of data at Monks APAC. “For years, we optimised audiences to the finest detail while treating creative as a static unit. Creative Intelligence changes that by isolating the specific elements – whether a joyful expression, a product close-up, or a background track that resonates with different audiences. We are moving from simply knowing an ad performed well to understanding that a specific moment like a 0:04-second clip of a red car drove the conversion. With AI, we can now scale those insights into production instantly.”
The company said the platform is built to support modern advertising demands that require a high volume of personalised and localised creative assets. By integrating insights directly into the Monks.Flow production ecosystem, AI agents can refine creative briefs, generate visuals and automate content adaptations more effectively.
“Creative Intelligence represents a critical advancement in the measurement ecosystem, complementing MMM, attribution modeling, and incrementality experiments,” said Brett Camilleri, VP of measurement at Monks APAC. “It enables a stronger connection between creative-level drivers and measurement models, allowing us to quantify the long-term impact of advertising on brand equity and overall marketing effectiveness, while identifying which elements of creative execution drive ROI.”
Industry studies referenced by Monks, including research from Nielsen and IAB, suggest that creative contributes nearly 47% of sales impact across TV and digital advertising, making it one of the most influential drivers of campaign performance.
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