Cadbury Ice Cream Selects Splendid Communications as Social Media Agency of Record

LONDON — Cadbury Ice Cream, produced by Froneri under license from Mondelēz International, has officially appointed Splendid Communications to lead its social media strategy and execution. The agency won the account following a competitive multi-agency pitch.

Splendid Communications will be responsible for the brand’s “always-on” social media presence. The partnership aims to move beyond traditional seasonal marketing, building year-round engagement through creative storytelling, cultural relevance, and community management across all major digital platforms.

The agency’s remit includes developing a distinct social voice that aligns with Cadbury’s heritage of “generosity” and “joy,” while ensuring the ice cream portfolio remains a top-of-mind treat for consumers throughout the year.

“Cadbury Ice Cream is an iconic brand with a unique place in the hearts of consumers,” said Jennie Cox, Social Media Director at Splendid Communications. “Our goal is to create a social presence that is as joyful and unmistakably Cadbury as the products themselves. We are excited to tap into contemporary culture to keep the brand relevant every single day, not just during the summer months.”

This appointment specifically covers the social media account for the ice cream category; VCCP remains the lead creative agency for the core Cadbury brand. Work on the new social strategy is set to begin immediately.