Published on: April 29, 2026
Mumbai, April, 2026: WPP OpenDoor, the specialised WPP team for Amazon, in collaboration with Snapchat, has launched an India-first, generative AI-powered Lens for Prime Video’s latest brand campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’.
The activation brings to life the idea of “era-core” a cultural shift where identities are fluid and constantly evolving, reinforcing that whatever era you are in, there is always a story for you. Whether a user is in their “trust no-one era” or “infinite aura era”, the Lens offers personalised content recommendations tailored to their mood and mindset.
Built on the insight that audiences increasingly see themselves as the “main character” on social platforms, the lens blurs the line between the viewer and the story. Using generative AI, it dynamically places users within Prime Video’s most iconic worlds – including Maxton Hall, Beast Games, The Boys, and The Traitors – embedding their faces into title key visuals in real time.
The result is an immersive, personalised journey that transforms content discovery from passive recommendation into active, intuitive engagement.
Deepa Jatkar, Lead India, WPP OpenDoor, said, “This activation reimagines content discovery by placing audiences at the centre of the story itself. By combining generative AI with platform native behaviours, we created an experience that moves beyond recommendation to participation. The lens brings together cultural insight, technology, and storytelling to deliver a format where users don’t just engage with Prime Video’s content but become a part of the story in real time.”
The campaign introduces an India-first generative AI lens that embeds users into premium content worlds in real time, transforming discovery into an interactive and personalised storytelling experience.
Read more: WPP OpenDoor Launches AI-powered Emotion-Led Discovery Campaign for Prime Video
