Published on: April 13, 2026
Raghuvar Seth has joined Allen Solly as Assistant Vice President – Marketing, transitioning from his role at TMRW, where he spent nearly four years contributing to the growth of D2C brands.
Seth now becomes part of Aditya Birla Lifestyle Brands Limited, bringing with him a diverse background that spans multiple facets of modern marketing.
He began his professional journey with Tata Group through the highly competitive Tata Administrative Service, which laid a strong foundation in business leadership and management. Over the years, he has built extensive experience working with leading brands such as Titan Company, Tanishq, Mensa Brands, and TMRW.
Throughout his career, Seth has taken on increasingly complex roles, focusing on scaling brands across direct-to-consumer, ecommerce, quick commerce, and offline retail channels. His approach has consistently emphasised aligning marketing efforts with measurable business outcomes.
In his new role at Allen Solly, Seth will oversee marketing for the brand’s Men, Women, and Juniors categories. His mandate includes strengthening always-on brand communication, scaling creator-driven content, and driving full-funnel performance marketing to boost both in-store footfall and online sales.
Known for blending strategic thinking with hands-on execution, Seth brings a unique combination of general management perspective and deep marketing expertise, positioning him to play a key role in the brand’s next phase of growth.
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