Mumbai, 31st March 2026, Experience Commerce, a leading full-service digital marketing agency and part of the Cheil SWA Group, has secured the social media mandate for ICONIQA Hotels & Resorts, India’s first upscale lifestyle hotel under the Royal Orchid Hotels Group. The win further strengthens Experience Commerce’s growing footprint in the upper upscale lifestyle hospitality segment.
ICONIQA Hotels & Resorts is a 5-star deluxe property that blends bold design with intuitive technology, offering a contemporary lifestyle experience just 500 metres from Mumbai International Airport (T2). Designed for modern travellers, the hotel is close to business yet miles from the ordinary, redefining upscale hospitality in the city. The hotel is also part of the Regenta Rewards loyalty program by Royal Orchid Hotels.
As part of the engagement, Experience Commerce (EC) will lead ICONIQA’s social media presence across Facebook, Instagram, LinkedIn, and YouTube, shaping a cohesive digital narrative that reflects the brand’s premium positioning, service-first philosophy, design-led sensibility, and technology-forward approach. The mandate includes strategic social media planning, content-led storytelling, curated digital initiatives, and a lifestyle-led property shoot aimed at strengthening brand visibility and engagement.
The agency will focus on building a distinctive, platform-first social presence that drives engagement, builds brand affinity, and positions ICONIQA as a standout name in India’s upscale lifestyle hospitality landscape.
Commenting on the partnership, Shibani Malhotra, General Manager, ICONIQA Hotels & Resorts, said, “Experience Commerce demonstrates a strong understanding of our brand and the evolving upscale hospitality landscape. What stands out is their ability to translate this understanding into a clear, compelling digital vision. Their experience across categories and thoughtful approach to storytelling make them a natural partner as we look to strengthen ICONIQA’s presence and connect with today’s discerning traveller.”
Speaking on the win, Bhawana Daga, Vice President – Growth, Experience Commerce, said, “We are delighted to partner with ICONIQA Hotels & Resorts at a pivotal phase of the brand’s journey. ICONIQA’s modern, design-led approach to hospitality presents a strong opportunity to build distinctive digital narratives that reflect both upscale positioning and relevance. This partnership marks a strong start to the year for us and reinforces EC’s ability to deliver strategic, high-impact digital work for premium brands across categories.”
With this mandate, Experience Commerce continues to strengthen its position as a trusted digital partner for premium and upscale brands. Over the past few years, the agency has been recognised for creating impactful social content and integrated digital campaigns that strike the right balance between creativity and performance, earning industry recognition across multiple sectors.
