London/New York, March 25, 2026: InfoSum, a WPP company and the leading data collaboration platform, today announced a strategic partnership with Dstillery, a leading AI ad targeting company, to enable automated, privacy-first predictive audience activation at scale.
The partnership combines InfoSum’s decentralized data collaboration technology and automated activation capabilities with Dstillery’s predictive modeling and proprietary 24-hour audience refresh technology. Together, the integration allows brands and agencies to build and activate high-value audiences derived from first-party data without moving, centralizing, or exposing sensitive information.
By leveraging InfoSum’s privacy-by-design data collaboration infrastructure, Dstillery can securely incorporate collaboration outputs into its modeling framework and refresh predictive audiences within 24 hours. Updated segments are then automatically delivered to approved activation destinations, ensuring campaigns reflect the most current consumer behaviors and intent signals.
Dstillery’s daily device-level scoring keeps audience intelligence dynamic, while InfoSum’s automated activation layer enables brands to operationalize those insights efficiently and securely. The result is a scalable approach to audience development that balances performance with data governance.
This partnership enables advertisers to continuously adapt campaigns throughout their lifecycle, driving more precise targeting, stronger performance outcomes, and improved return on media investment.
Nick Henthorn, SVP, UK & EMEA, InfoSum, commented: “We are delighted to be partnering with Dstillery. Leveraging their rich and diverse audience data through the power of InfoSum’s secure data collaboration technology, we empower our clients to gain a much deeper, more nuanced understanding of their customers, uncovering insights that were previously out of reach. This enriched customer intelligence will directly translate into more strategic planning, highly precise and personalized targeting across campaigns, and ultimately, a significant uplift in their return on ad spend (ROAS).”
Taejin In, Chief Product Officer, Dstillery, commented: “The combination of Dstillery’s audience targeting technology with InfoSum’s data collaboration technology solves a fundamental programmatic challenge: how do you maintain both targeting precision and data privacy? Our 24-hour user scoring continuously adapts to user behavior, while InfoSum’s infrastructure ensures that intelligence can be activated without exposing raw data. It’s the scalability and performance advertisers need, with the privacy guarantees the industry demands.”
