London, UK – 10th March 2026: Outra, the market-leading data, analytics and performance product company, has today announced the appointment of Kimberley Joyce as its new Head of Agency, to establish its first dedicated agency team and drive strategic partnerships.
The role marks a significant milestone for Outra as it expands into agency-focused solutions, enabling advertisers to leverage household-level, privacy-first data to deliver smarter, performance-driven campaigns. Joyce will be responsible for building and leading Outra’s new agency team, driving strategic partnerships, and supporting clients in adopting the company’s advanced data and analytics platform.
Joyce brings more than a decade of experience in agency and data-driven marketing. Most recently, she served as Principal Partner at Samba TV, and previously held senior roles at Blis and GroundTruth, where she led teams, managed client partnerships, and developed innovative geo-targeting and ACR-based solutions. Her career has focused on helping agencies grow revenue and deliver measurable results through data-led strategies, which she will bring to her new role at Outra.
Kimberley Joyce, Head of Agency, comments: “Agencies today are under immense pressure to reach the right audiences, deliver measurable results, and navigate a landscape where privacy regulations are constantly evolving. Outra’s household-level, privacy-first data gives them the insights to understand consumers more precisely than ever before. My goal is to build a high-performing agency team from the ground up, partnering with agencies to help them make smarter decisions, unlock new growth opportunities, and deliver stronger outcomes for their clients.”
Graham Field, CRO, Outra, adds: “Kimberley’s extensive experience in agency partnerships and data-driven marketing makes her the perfect leader to establish our first dedicated agency function. Her appointment underlines our commitment to helping agencies thrive in an evolving media landscape, while leveraging the full potential of our privacy-first, household-level data. We’re excited to see her build a high-performing team that will drive measurable growth and deliver strategic value for both our agency partners and clients alike.”
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