Mindshare India’s Grand Sweep At FOMA APAC Awards 2024!
Mindshare India won the prestigious ‘Agency of the Year’ title at the Festival of Media Awards for the second consecutive year. Additionally, the agency won the Agency Network of the Year award. Furthermore, Mindshare’s powerful campaign for Vim Black won the coveted ‘Campaign of the Year’ award.
The agency received a total of 17 awards for their exceptional work, including 7 Gold, 6 Silver, and 4 Bronze for their prestigious clients Britannia, UltraTech, Aditya Birla, and HUL. Mindshare also celebrated these successes and expressed gratitude to their partners who helped them along the way.
Hee’s what they said
Amin Lakhani, CEO Mindshare South Asia, shared the delightful update in a LinkedIn post, stating,
“I am deeply thankful to our incredible team who never ceases to amaze me with their creativity, and to our valued clients HUL, Aditya Birla Group, UltraTech, Britannia, whose trust fuels our journey. Our goal is to keep raising the bar higher, surpass our own benchmarks, and of course, continue to make a difference through our work.”
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Havas Media Network Appoints Anand Kumar As President – South
Havas Media Network India, Havas India’s specialized media agency conglomerate, has announced the appointment of Anand Kumar as President – South, Havas Media India, to oversee operations in the southern region. Anand will work closely with the agency’s core leadership team and will be based in Bengaluru. He will report to Uday Mohan, Managing Director, Havas Media India.
Anand Kumar Appointed President – South of Havas Media India
Anand has twenty years of extensive experience working with prestigious agencies and in a variety of markets. His background spans a variety of categories and specialized media domains that he has worked in over the years. These include telecom & durables (Samsung, Panasonic, Sony, MTS), D2C & tech (Flipkart, PhonePe, Vedantu, Wakefit, Rapido), automotive (Hero MotoCorp, Suzuki, Yamaha, Hyundai), and lifestyle (Antonio Puig, Clarks, ITC Apparel, Flipkart Fashion, Myntra).
Havas Media India’s operations
Havas Media India’s southern operations have seen significant growth over the past few years. It is driven by notable client acquisitions and growth, including Swiggy, as well as the acquisition of well-known brands like PUMA, Ola, Quickr, Joyalukkas, and V-Guard. By making the South a thriving hub, this expansion has reinforced Havas Media’s position as the go-to partner for unicorns and up-and-coming brands in India. Anand Kumar worked for GroupM for ten years in a variety of senior roles before this.
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Here’s what they said
Uday Mohan, Managing Director, Havas Media India, said,
“We are now poised to embark on our next phase of growth, as we stay committed to making a meaningful difference in the industry. Our robust operations in the south, offer immense potential for marketers and as we continue to grow our business, Anand’s rich expertise will prove to be a huge leverage for us in the region. His addition to the team aligns perfectly with our commitment to staying at the forefront of media innovation.”
Talking about his new role, Anand commented,
“It is an exciting opportunity to be a part of a resurgent Havas. The remarkable growth trajectory witnessed by Havas Media Network India in recent years is truly commendable. I am particularly impressed by the agency’s refusal to get complacent. Its visionary approach towards expansion, transformation, and the distinct proposition of Meaningful Brands is truly inspiring. I eagerly anticipate collaborating with a dedicated team that has earned the trust of some of the most esteemed brands in the nation and partner with some great marketing minds.”
Mohit Joshi, CEO, Havas Media Network India, expressed,
“At Havas Media Network India, our team has grown to over 1000 members, reflecting our expanding presence both in terms of capabilities, talent pool and client base nationwide. Our operations in Bengaluru serve as a hub for numerous key and successful client relationships in the region. We are deeply ingrained in the southern market, leveraging our diverse competences via teams at PivotRoots, Havas Media India, and Centre of Excellence. As our network expands rapidly, we prioritize leaders who possess a profound understanding of the industry landscape. Anand’s appointment reflects our commitment to enhancing omnichannel planning capabilities and ensuring seamless workflows from client briefs to tangible business outcomes, particularly within the pivotal South market.”
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Publicis Names Rajdeepak Das as South Asia CCO; Chairman, Leo Burnett South Asia
Publics Groupe has promoted Rajdeepak Das to Chief Creative Officer, at Publicis Groupe South Asia, and Chairman of Leo Burnett, South Asia. Das’s appointment demonstrates the Groupe’s emphasis and dedication to world-class, inspirational creativity that develops brands through contemporary, purpose-driven work.
Focus on transforming client businesses
Das will concentrate on advancing the Groupe’s creative agenda in these newly established roles by utilizing the alchemy of technology and data to transform client businesses. To support these directives, he will collaborate closely with the Groupe’s creative, data, and technology talent.
Das’s leadership experience
Das is a superb creative leader with more than 20 years of successful brand development experience. Leo Burnett India has produced performances both domestically and internationally under his direction. The agency has won the Asia-Pacific Creative Agency of the Year at Spikes Asia 2023, the Most Awarded Indian Agency at the Cannes Lions 2023, The One Show 2023, Adfest 2023, and D&AD 2023 under his leadership. He is the recipient of over 100 international awards. Being a strong advocate of the ability of modern creativity to change people’s lives and an early adopter of cutting-edge concepts and technologies, some of his most notable campaigns have been wildly successful. These include “SmartFarms” for PepsiCo, “Say It With Oreo” for Mondelez, and “PumaDive” for PUMA.
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Here’s what they said
Anupriya Acharya, South Asia CEO, Publicis Groupe said,
I have really enjoyed working with Raj as his ideas and creativity continue to fuel both business impact and accolades. His quest for world-changing brand ideas is truly remarkable. His scintillating, sustained performance, ability to transform agency culture and reputation, as well as the width of the work that captures innovation, business transformation, data and sustainability, make him an ideal choice. We hope to leverage these strengths on a larger Groupe canvas.
Rajdeepak Das added,
I am super-delighted to get such a large canvas! With the breadth of capabilities at the Groupe level, a repertoire of finest clients and brilliant diverse talent, the opportunities are limitless. It’s been a truly exhilarating ride for me so far, and the new mandate (s) make it even more exciting. I look forward to redefining creativity and driving brand impact, as also positively shaping communities through powerful, progressive work.
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Wunderman Thompson Brings Agency Office Buzz To Employee’s Homes.
COVID-19 has compelled the world into self-isolation which means working from home indefinitely- which is challenging for highly collaborative and creative industries like marketing and advertising. Technology bridges the gap of connectivity but nothing can replace the buzz that comes from working in a busy agency. Therefore, Wunderman Thompson Canada is keeping you company with the ambient noise of an agency office from the pre-pandemic times.
The 8-hour soundtrack spans from 9 a.m coffee to 4 p.m happy hours, every elevator ping, chatter, and email notifications of a typical office day, recorded by the agency’s remote employees. The audio is called ‘Isolation Station’ on SoundCloud and is hoping that this tracklist might recreate the familiar and nostalgic buzz which will help employees feeling sick of working from home in the pandemic, get the feel of a more productive setting. Even the track names remind of office life with titles such as “But first, coffee” and “Beer o’clock”.
Wunderman Thompson Canada executive creative director Ari Elkouby said that they tapped real Wunderman Thompson Canada employees to record themselves having conversations with colleagues over Microsoft Teams and on their mobile devices to make the soundtrack truly authentic.
“We created a story map over the course of eight hours and got employees to contribute to different parts of the day. That dialogue was mixed over an audio bed of office ambient sounds to complete the track.”
Ari Elkouby also mentioned that Isolation can be scary and less ideal for many, however, this is to show the team and industry that we are together and provides much-needed comfort in a creative and fun way. Who knew that a conference room discussion meet can be so nostalgic?
This is similar to a campaign from the New York Public Library, in which the sounds of the bustling New York City were recreated.
This is also an interesting read: Noise-O-Meter By Bose Rewards Rising Noise Level With Discounts On Its Headphones.