Apple has announced the promotion of Avtar Ram Singh to Head of International Marketing, overseeing marketing for the App Store, Apple Arcade, and the Games App globally.
Singh shared the update on LinkedIn, marking a significant milestone in his nearly seven-year tenure at Apple. Prior to this elevation, he served as Head of Marketing – Southeast Asia, Content and Services, where he led regional marketing initiatives across multiple platforms and services.
In his expanded role, Singh will focus on driving international marketing strategy for Apple’s fast-growing services ecosystem, with particular emphasis on digital engagement, content-led growth, and data-driven decision-making.
Singh brings deep expertise across digital and social media marketing, business intelligence, strategic planning, content marketing, website design and development, editorial management, and data analytics.
Before joining Apple, Singh held senior roles at FALCON and earlier at Publicis Singapore, building a strong foundation in global marketing, agency leadership, and brand strategy.
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