Vedviyas Sridhar has stepped into the role of Director – Marketing (South) at JioHotstar, marking a new phase in his career within the streaming and media ecosystem. He shared the update via LinkedIn, signalling his expanded leadership responsibilities across southern markets. Sharing the news on Linkedin, he stated “I am excited to share that I’m starting a new position as Director, Marketing (South) at JioHotstar !”
Based in Chennai, Sridhar joined JioHotstar in November 2025. Before this elevation, he spent nearly four years with Disney+ Hotstar, where he most recently served as Associate Director – Marketing. During his tenure, he played a key role in go-to-market planning, brand activations, integrated marketing initiatives and large-scale campaign execution.
Prior to Disney+ Hotstar, Sridhar was associated with ZEE5 for over three years as Senior Marketing Manager, leading efforts across marketing strategy, consumer insights and digital initiatives. He also spent close to three years at The Hindu Group as National Marketing Manager, overseeing B2C and B2B marketing, brand management, digital product marketing and high-impact brand campaigns.
Earlier in his career, Sridhar worked at Hinduja Tech as Deputy Manager – Global Marketing, contributing to brand communications, digital campaigns, international trade shows and a significant rebranding exercise. He began his professional journey as a Creative Visualizer at PixelKraft Media, working on content and design solutions for both Indian and global brands.
With a background spanning digital marketing, product launches, brand activation and integrated campaigns across media, technology and publishing, Sridhar will now lead JioHotstar’s marketing strategy across South India.
Read more: JioHotstar Names Sahil Chopra As Vice President – Consumer Marketing
