JioHotstar has appointed Sahil Chopra as its new Vice President – Consumer Marketing. He steps into the role after serving as Associate Vice President – Marketing at the platform between December 2024 and November 2025.
Chopra joined JioCinema in 2022, where he played a key role in shaping brand and sports marketing for major properties including the TATA IPL, BCCI domestic tournaments, the Olympics, and the WPL. He later expanded his responsibilities to lead marketing and acquisition for JioCinema Premium.
Before entering the Jio ecosystem, he spent nearly ten years at Viacom18, holding roles such as Director – Brand & Digital Marketing at Voot and Senior Director – Sports & Brand Marketing at JioCinema after the integration of digital operations.
Earlier in his career, he worked at The Times of India Group for four years across brands including The Times of India, Mumbai Mirror, and Bombay Times. He started his professional journey as a management trainee at Hero Honda Motors.
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