India has unveiled the Artificial Intelligence Association of India (AIAI), the nation’s first dedicated industry body committed to shaping the ethical, innovative, and future-ready use of AI across sectors. The association aims to position India as a global force in responsible AI, with a Governing Board—featuring major corporates—set to be announced soon.
AIAI emerges at a time when AI adoption is accelerating: while 79% of marketers plan to expand AI use, only 46% feel confident in their current capabilities. Designed to act at the intersection of innovation, policy, and cultural preservation, the association will unite leaders from design, advertising, film, gaming, music, publishing, and emerging creative-tech domains.
“AI is no longer the future, it is the now. And India cannot afford to be a passive consumer in this revolution,” said Sandeep Goyal, National Convenor of AIAI. “With AIAI, we are building the ethical and institutional guardrails that ensure India’s creative industries not only thrive with AI, but do so on their own terms.”
The organisation will be guided by a multidisciplinary board comprising technologists, creators, policy specialists, legal professionals, and educators. It intends to operate as a policy think tank, innovation accelerator, and industry forum—supporting adoption while protecting India’s creative identity.
Key Objectives of AIAI Include:
Policy & Advocacy: Representing creative industries in AI-related regulatory discussions with MeitY, DPIIT, and NITI Aayog.
Ethical Standards: Introducing certification frameworks for ethical AI in film, advertising, music, and design.
Skilling & Inclusion: Launching pan-India programs to train over 10,000 creative professionals in AI by 2026.
R&D and Innovation Support: Incubating India-focused AI tools for content generation, translation, personalization, and storytelling.
Creative IP Protection: Leading efforts to safeguard artist attribution, combat deepfakes, and evolve copyright frameworks for AI-generated content.
With the rapid evolution of AI and limited regulatory structures, AIAI aims to bridge trust gaps by fostering transparency, inclusion, and accountability. Its initiatives will include ethical sandboxes, real-time advisories, and a national AI incident registry.
“Creative AI isn’t just a technology story. It’s a story about what kind of country we want to be—how we preserve language, culture, livelihoods, and imagination in a time of machines,” Goyal added. “This is India’s moment to lead—not follow. And AIAI will make sure we do.”
Read more: Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer
