Publive, the AI-powered Digital Experience Platform (DXP) revolutionizing digital content operations, has announced the appointment of Rajat Makkar as Business Head, effective immediately.
With an impressive track record spanning over 18 years, Makkar brings a wealth of experience across broadcast, digital, and branded content ecosystems. He has successfully led monetisation strategy, regional market expansion, and revenue growth initiatives at leading organizations including Goldmines Telefilms, Enter10, Pocket Aces, Sony Pictures Networks, Radio Mirchi, and HISTORY TV18. Throughout his career, he has been instrumental in launching and monetising content properties across multiple platforms and formats.
In his new role at Publive, Makkar will lead revenue strategy and business expansion, with a key focus on unlocking new monetisation opportunities for clients and scaling the company’s advertising sales vertical.
Manavdeep Singh, Founder and CEO of Publive, said:
“We’re excited to have Rajat join our leadership team. His strategic thinking, deep industry experience, and sharp commercial acumen come at a crucial time as we scale our offerings for publishers and brands alike. Rajat will play a key role in driving innovation and monetisation across our platform.”
Rajat Makkar, Business Head at Publive, commented:
“The opportunity to build value at the intersection of content, technology, and monetisation is what excites me most about joining Publive. The platform’s vision and momentum are unmatched in the market, and I’m thrilled to be part of this journey as we shape the future of digital publishing together.”
Publive continues to solidify its position as a market leader by empowering publishers and brands with AI-driven tools that streamline content operations, optimise engagement, and maximise monetisation potential.
Read more: Akcelo Appoints Jayde Smith as Group Director of Technology
