R/GA has appointed Urvashi Shivdasani as its new global Chief Financial Officer, marking the agency’s first global C-suite appointment since regaining independence through a partnership with private equity firm Truelink Capital.
Shivdasani joins R/GA from Huge, where she served as global CFO, overseeing various finance and operations functions, including accounting, FP&A, real estate, commercial finance, resource management, and IT. She also played a key role in Huge’s transition to private equity ownership. Previously, she held senior finance positions at Ralph Lauren and Discovery Communications.
In her new role at R/GA, Shivdasani will collaborate closely with CEO Robin Forbes and the global leadership team to define the agency’s financial strategy, optimize operational efficiency, and support the transition to a more flexible, outcomes-based commercial model.
“Urvashi’s extensive experience and strategic acumen will be invaluable as we chart R/GA’s course as an independent agency and activate a new commercial model based on outcomes and not hours. Her track record of driving financial success and operational excellence will be critical as we continue to invest in innovation and new ways of working,” said Forbes.
Shivdasani’s appointment comes as agencies face growing pressure to shift away from traditional payment structures, influenced by advancements in AI and a stronger focus on efficiency. She will also oversee the strategic deployment of R/GA’s newly launched $50 million Innovation Fund.
Commenting on her new role, Shivdasani said,
“I’m thrilled to join R/GA at this pivotal moment in its history. The agency’s commitment to innovation and its bold vision for the future were an incredibly compelling opportunity, and one I can’t wait to be involved in. I look forward to partnering with Robin and the leadership team to continue to build a growth organisation for the long term that drives creativity and innovation for our clients.”
