PNB MetLife, a leading life insurance company in India, has announced the appointment of Sourabh Lohtia as Chief Marketing and Communications Officer, effective August 1st, 2024. Along with leading the marketing department, Sourabh’s new responsibilities will include managing customer experience, corporate communications, corporate social responsibility, the e-commerce division, and the business.
The company’s success has been largely attributed to Sourabh’s strategic vision and proficiency in growth, digital, and brand marketing. Sourabh held positions as Director and Business Head of Bancassurance Retail and Head of Business Development at PNB MetLife before taking over as Marketing’s leader. Sourabh has been in the life insurance business for almost 20 years, and his vast industry knowledge and solid track record make him a great fit for this versatile position.
Read More: BPG Wins Social Media and CX Mandate for Honda in the Region
Sameer Bansal, MD and CEO of PNB MetLife, commented on the appointment:
“Sourabh’s leadership, innovative approach, and focus on customers have helped propel PNB MetLife’s brand to new heights, enhancing customer satisfaction and loyalty. With his expanded responsibilities, he will also play an important role in advancing our CSR initiatives and expanding our e-commerce business, contributing significantly to our continued growth and success.”
Sourabh expressed his enthusiasm about his new responsibilities:
“I look forward to collaborating with all stakeholders to enhance the customer experience, strengthen our brand and reputation, and advance our work in the community through CSR initiatives. Together we will deliver PNB MetLife’s purpose, Milkar Life Aage Badhaein.”
Read More: Mindshare’s Ajay Mehta Promoted to GroupM’s Head – Branded Content & Creative Services