ZEE5, streaming platform, has announced the elevation of Raghuveer Singh to the position of Vice President, Social Media & Content Marketing – India & Global.
In his expanded role, Singh will continue to spearhead digital marketing, social media, and content marketing strategies for ZEE5 across both domestic and international markets. This promotion marks a new chapter in Singh’s journey with the company, following his impactful tenure as Director, Social Media & Content Marketing – India & Global, a role he has held since December 2024.
A key member of ZEE5’s marketing leadership, Singh has been instrumental in shaping the platform’s digital presence and engagement strategies for over five years. He joined ZEE5 in August 2019 as Associate Director – Marketing (SVOD) and was later promoted to Director – Marketing (SVOD), where he played a pivotal role in driving subscriber growth and audience engagement for the platform’s subscription video-on-demand services.
Prior to his time at ZEE5, Singh was associated with Aditya Birla Health Insurance Company Limited, where he served from 2016 to 2018, moving up the ranks from Senior Marketer to Deputy Chief Manager – Product Marketing.
Raghuveer began his professional career in April 2006 as an Analyst at World Network Services, and over the years, he has held key marketing and branding positions at several renowned organizations including City Centre Mall, Crystal Mirage, Trent Hypermarket, and HyperCITY Retail.
His elevation comes as ZEE5 continues to strengthen its digital footprint and content offerings across a growing global audience.
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