Published on: August 17, 2026
Zee Entertainment Enterprises has appointed Ashish Mishra as Chief Marketing Officer, strengthening the company’s marketing leadership as it focuses on consumer engagement and growth across its entertainment businesses.
Based at Zee Entertainment’s Mumbai headquarters, Mishra will report to Punit Goenka, CEO, Zee Entertainment. His responsibilities will cover the company’s broader marketing and brand strategy, including consumer propositions, marketing campaigns and strategic initiatives at the network level.
Mishra succeeds the current marketing leadership as Kartik Mahadev moves into another position within the organisation. Further details regarding his new role have not been disclosed.
Bringing more than two decades of experience, Mishra has worked across marketing, brand strategy, consumer marketing, business growth, digital transformation and go-to-market initiatives.
Prior to joining Zee, Mishra served as CMO at ACKO, where he led the company’s marketing, brand development, customer acquisition and growth strategy. He also spent nearly 14 years with HSBC, working across India, Dubai and London in roles including Product Marketing Head and Regional Marketing Lead.
During his tenure at HSBC, Mishra managed marketing responsibilities across the UAE, Oman, Egypt, Bahrain and Qatar, covering areas such as brand, cards, retail banking, wealth management and customer growth.
Commenting on the appointment, Punit Goenka, Chief Executive Officer, Zee Entertainment Enterprises, said: “Our continued focus is to build a strong and future-ready organization that remains deeply connected with its consumers and is well positioned to capitalize on emerging opportunities across the entertainment landscape. Marketing plays a pivotal role in shaping this connection and creating sustained value for the business.
I am glad to welcome Ashish on board as we further strengthen our capabilities in this area. His extensive experience in building consumer-centric brands, coupled with his strategic and creative approach, will be valuable in sharpening our marketing interventions and strengthening the overall brand proposition of ‘Z’. I look forward to working closely with him as we propel the Company towards its next phase of growth.”
Ashish Mishra, Chief Marketing Officer, Zee Entertainment Enterprises, said: “I have long admired ‘Z’, a homegrown media brand that has been part of India’s cultural fabric for over three decades. It has built its scale by genuinely understanding what the Indian consumer actually wants, across languages and markets. That’s a rare foundation, and I intend to build on it. I look forward to bringing my marketing and growth expertise to sharpen our brand and content strategy, deepen consumer engagement across the network, and drive real value for ‘Z’.”
Mishra’s appointment comes as Zee Entertainment continues to strengthen its marketing capabilities, sharpen its brand proposition and deepen consumer connections across its portfolio of businesses.
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