Published on: May 27, 2026
DeHaat Honest Farms has named YAAP Digital Private Limited as its creative agency partner as the brand strengthens its footprint in the pesticide-free food segment.
The collaboration will focus on enhancing Honest Farms’ communication approach in a category where consumer concerns around transparency, food quality and sourcing continue to grow. Through the partnership, the brand aims to deliver clearer messaging around product origins, farming practices and ingredient authenticity.
The mandate will see YAAP Digital develop strategic storytelling and creative campaigns designed to build stronger consumer trust while increasing awareness around Honest Farms’ pesticide-free offerings.
“Consumers today are asking harder questions about what they eat and where it comes from,” said Adarsh J. Srivastava, Co-founder(DeHaat), Co-founder & CEO (DeHaat Honest Farms) “Our job is to answer those questions honestly and at scale, and this partnership gives us the capability to do exactly that.”
As part of the engagement, YAAP will work on integrating performance-driven marketing initiatives with long-term brand-building strategies to help Honest Farms establish a deeper connection with consumers.
“DeHaat Honest Farms is building a modern brand rooted in trust and quality, and we’re excited to partner with them on this journey. At YAAP, our focus will be on creating impactful storytelling and media strategies that help the brand connect deeper with consumers and scale meaningfully,” said Manan Kapur, Senior Partner at YAAP.
The partnership reflects Honest Farms’ larger ambition to create a transparent and values-led presence within India’s evolving healthy food and sustainable agriculture market.
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