Warner Bros. Discovery has announced the appointment of Jerome Bigio as Senior Vice President of Marketing for the Asia-Pacific (APAC) region. In this newly assigned role, Bigio will be responsible for leading comprehensive marketing strategies across both streaming and networks businesses throughout the region. His remit includes brand, content, social, engagement, partnerships, and franchise marketing.
Sharing the update on LinkedIn, Bigio stated,
“I’m happy to share that I’m starting a new position as SVP Marketing, APAC at Warner Bros. Discovery!”
Bigio joins Warner Bros. Discovery with an extensive background in marketing, having spent the past nine years at Netflix. He joined the streaming platform in 2016 as Head of Partner Marketing for EMEA, later transitioning to roles in the APAC region. His most recent position was Senior Director of Marketing for Southeast Asia, Taiwan, and Hong Kong, where he spearheaded initiatives to drive brand and content engagement across multiple markets.
Prior to his time at Netflix, Bigio served as Retail Marketing Director for Europe at Bose Corporation, and earlier held various marketing roles at Xerox Corporation, Lutron Electronics, and TomTom.
Bigio’s appointment marks a strategic move for Warner Bros. Discovery as the company continues to strengthen its marketing leadership and drive growth across the dynamic and diverse APAC region.
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