Twitter Level Up Its Privacy Policy, Turns It Into A Web Game

Published on: May 17, 2022

Twitter launched Twitter Data Dash, a browser game in Super Nintendo style that summarizes Twitter’s privacy policies. Its purpose is to teach people about the information that Twitter collects, how that information is used and what control users have over that information.

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Image Credit: Campaign Middle East

The social media giant says the game is designed to help users learn how to “safely navigate the Twitterverse.” The company said in a statement, 

Through Twitter Data Dash, we hope to encourage more people around the world to take charge of their personal information on our service and maybe even have a little fun in the process. Transparency is core to our approach and we want to help you understand the information we collect, how it’s used, and the controls at your disposal.

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While marketing its revised Privacy Policy, the company wanted to take a different approach to make users understand it in a simple manner. In addition, Twitter reorganized the policy into three major categories: data collection, data use, and data sharing.

https://twitter.com/TwitterSafety/status/1524404760262053889?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1524404821494620162%7Ctwgr%5E%7Ctwcon%5Es2_&ref_url=https%3A%2F%2Ftechcrunch.com%2F2022%2F05%2F11%2Ftwitter-launches-a-new-web-game-to-make-its-privacy-policy-easier-to-understand%2F

 

As of last week, Elon Musk had announced he would be pausing his $45 billion purchase of Twitter, after discovering some accounts on the site were fake. Despite the buzz surrounding the Musk deal, it remains to be seen if this vintage side-scrolling video game will excite the users and serve its purpose.

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About Neha M Parikh

Neha M Parikh is Editor and Head of Content at Adtech Today and Adtech Today Middle East, where she leads editorial strategy across both editions. She interviews senior marketers, media and adtech leaders across India, APAC and the Middle East, and commissions bylined perspectives from C-suite executives. With a Master's in Finance, she brings a commercial lens to how she reads the industry: following where budgets, technology and accountability are moving, and asking leaders what that shift looks like from the inside.

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