Yasmeen Mishra as President

Tribes Communications has named Yasmeen Mishra to lead their Mumbai office. Yasmeen will be leading business operations and strategic initiatives for the western region across units in her new role, which will further Tribes Communications’ market leadership. For the previous three years, beginning in June 2021, she had been employed part-time as Marketing Director at Art1st in addition to her independent consulting work with brands and marketers.

Tribes Communications hires Yasmeen Mishra to lead its Mumbai Office

Yasmeen brings a wealth of knowledge and experience from her more than 24 years of extensive experience in marketing leadership across a variety of industries, including media, CPG, and retail. Yasmeen has a track record of success in developing and growing brands, launching and growing businesses, integrated marketing communications, and accelerating revenue growth through smart alliances.

Having said that, Mishra will be in charge of leading business operations and strategic initiatives for the western regions across units in her new position at the fully integrated agency. She will also be tasked with expanding Tribes Communication’s market presence.

Yasmeen’s glorious endeavours

Yasmeen has spent most of her career learning how brands and businesses have stories to tell their customers. This understanding has carried with her from her internship at Discovery Channel to her current position as head of marketing for retail, CPG, and media brands. She has since learned how to develop brands through compelling narratives as a result of this.

Yasmeen held several important leadership roles at agencies like HT Media, Fever 104 FM, Louis Phillip, Tommy Hilfiger, Pernod Ricard, and others before joining Tribes Communications. In these roles, she oversaw diverse teams and carried out successful marketing campaigns for companies in a range of industries. In print, radio, digital, and social media, she has implemented strategic multi-media campaigns that have raised brand awareness, income, and profitability. In India and the Middle East, Yasmeen has led brand marketing strategies, developed brand extensions, and introduced new verticals and products.

Here’s what they said

Expressing her excitement about joining Tribes Communication, Yasmeen stated,

“In an age where consumer attention is a scarce resource, Tribes has led the way, enabling a multitude of brands to establish profound connections with their consumers through its diverse media solutions that blend creativity, technology, and innovation. I’m deeply excited to be part of this journey, working alongside the dynamic Mumbai team to help Tribes scale even greater heights.”

Welcoming Yasmeen, Gour Gupta, chairman, Tribes Communications exclaimed,

“I am happy to welcome Yasmeen to Tribes. With her rich experience in strategic thinking and client delivery, she’s poised to elevate our integrated business efforts across all units. Her alignment with our core values centered on people and culture only reinforces her potential to make a significant impact. Collaborating closely with our unit CEOs, Sanjay Shukla, Rahul Kakar, and Partho Ghose & the HR team, I have no doubt that Yasmeen will play a pivotal role in driving our organizational initiatives and shaping our future vision.”

Author Profile

Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.