Tribes Communication Onboards Himanka Das as Chief Strategy Officer

Himanka Das has been appointed as Chief Strategy Officer at Tribes Communication, where he will lead the organization’s strategic vision and drive its ambitious expansion plans. The Group has evolved from an out-of-home (OOH) solutions service provider to a powerful all-encompassing marketing powerhouse in less than ten years.

Tribes Communication appoints Himanka Das as chief strategy officer

Himanka Das is a prominent figure in the industry with over twenty years of experience in media and marketing communication. He has overseen large investment portfolios and worked with over 250 brands. Before assuming the position of Chief Strategy Officer at Tribes, he was a seasoned executive with a strong focus on strategy to drive business outcomes.

Himanka most recently held the position of Country Director at Infomo, a global leader in AI AdTech for first-party data. He has worked for Dentsu International for more than nine years in a variety of leadership capacities, the last three of which were as EVP Carat India, and as CEO of Vizeum India, the company’s group company. Himanka started his career at Madison World and went on to work at Initiative, FCB Ulka of IPG, Lintas Media Group, and Starcom of Publicis Media.

Das’ previous endeavors

Himanka took a break from his studies to obtain a postgraduate degree in Data Science from the International Institute of Information Technology (IIIT), Bangalore, in order to sharpen his analytical abilities before joining Infomo. Additionally, he holds a master’s degree from the University of Pune in mass communication studies and international marketing.

In his role as Chief Strategy Officer, Himanka will be in charge of the formulation and execution of the business’ strategic plans. He will collaborate closely with the executive team to find fresh avenues for expansion and improve operational effectiveness.

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Here’s what they said

Expressing his excitement about joining Tribes Communication, Himanka stated,

“What impressed me is the pace and agility with which Tribes has made a cutting-edge mark in the marketing industry in less than a decade, leading transformations in disruptive technology such as AI, CRM data, analytics and continuously evolving consumer behaviour. It’s inspiring and an honour to be part of such an entrepreneurial team and culture, driving ambitious future plans. I am excited to work closely with the diverse business units, bringing strategic connections to engage and help consumers to make decisions in their purchase journey.”

Welcoming Himanka, Gour Gupta, MD and Chairman, Tribes Communication, said,

“I am extremely pleased to welcome Himanka to the Tribes family, especially at such a pivotal time. Himanka’s profound industry knowledge and strategic acumen will be invaluable as we continue to innovate and deliver exceptional value to our clients. In addition, our shared values of business excellence and forward-thinking are perfectly aligned and I look forward to this collaboration, which will be instrumental in driving our next phase of growth.”

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