TikTok has released a new guide to help beauty brands improve their visibility on the app. It offers advice on how to develop a distinctive brand voice, produce interesting videos, and improve their TikTok strategy. The guide examines how users interact with beauty content on social media platforms and looks at popular beauty trends. It then explores how to develop a distinctive brand voice and what kinds of content engage viewers the most.
In fact, according to TikTok, 52% of its users who find SMB content on the app go on to make a purchase. Popular vertical hashtags that are currently trending include #fragrance, #acrylicnails, #buzzcut, #lipcombo, #viralproducts, and #tiktokmademebuyit. which gives beauty brands a great chance to optimize their app results, especially when paired with increased activity related to beauty searches.
The 27-page manual starts off by examining the emerging trends in beauty on the app and how users are interacting with content about beauty. It then discusses what works best and how to use your in-app presence to develop a brand voice. To help you entice your audience, the guide also includes notes on powerful hooks and engagement techniques. In addition, there are planning guides to help with your outreach that are based on important dates. Additionally, case study examples with helpful commentary on how beauty brands have made the most of their TikTok presence are provided.
Here are a few of TikTok’s best recommendations for creating compelling content and organizing campaigns:
Genuine reviews, such as those with the hashtags #getreadywithme and #makeupreviews, are essential in assisting TikTok users in learning about new products. Thirty-two percent of users find brands through reviews, and twenty-six percent learn more about products through tutorials.
In order to connect with a wide range of audiences and interact with users through comments, questions, and other video interactions, it is imperative that beauty brands highlight their distinctive qualities. Users and brands can review top ads or organic videos, use the platform’s creative center, and use the keyword insight tool to get ideas and learn what appeals to the beauty community.
TikTok ads that are engaging are essential for directing users through the marketing funnel. Across a range of metrics, highly entertaining advertisements score considerably higher: 25% higher for brand love, 15% higher for purchase intent, and 17% higher for likelihood to recommend.
Users and brands can use the TikTok Creative Exchange (TTCX), the platform’s video production solution, to collaborate with creative production experts or explore the creative ideation blog to produce valuable content.
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Campaign performance is higher for advertisers using the brandformance approach on the platform, which combines performance and brand objectives into a single campaign, than for isolated single-objective campaigns. Launching new products on TikTok has proven to be extremely successful, surpassing the performance of existing product campaigns. Advertisers claim that using two or more branding products—especially high-end ones like TopView and Top Feed—improves results even further.
Additionally, there are instructions on how to create and edit content using CapCut, TikTok Ads Manager, and other tools. These are some helpful tips that will aid in your TikTok planning and may significantly contribute to the development of your brand within the app and elsewhere. Although the information provided here is specific to companies in the beauty industry, there are also some more general tips that would be relevant to most brands wishing to use TikTok for marketing.
You can download the full guide here.
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