Published on: August 11, 2026
TyresNmore, the online-first automotive services platform backed by CEAT Tyres, has appointed The Minimalist as its integrated digital agency following a mandate win.
Under the partnership, The Minimalist will lead the brand’s strategy, creative and content development, social media management and performance marketing initiatives.
The agency will work across TyresNmore’s digital and on-ground communication, with a focus on developing a consistent brand voice and creating relevant content for vehicle owners and automobile enthusiasts across India.
TyresNmore provides a range of automotive products and services, including tyres, batteries, alloy wheels and doorstep solutions for vehicle owners across the country. The partnership will enable the brand to strengthen its communication across customer touchpoints while building greater engagement within India’s vehicle-owning community.
“TyresNmore has built strong credibility by addressing real and recurring needs for vehicle owners. Our role is to translate that trust into a distinctive and relevant brand voice across every customer touchpoint. We look forward to combining strategic thinking, creative storytelling and performance marketing to help the brand deepen its relationship with India’s vehicle-owning community,” said Sahil Vaidya, Co-Founder, The Minimalist.
“The future of automotive retail is not only about offering the right products, but also about improving the experience around them. From tyre recommendations to service reminders, every interaction should make vehicle ownership simpler for the customer. In The Minimalist, we found a partner that understands this larger journey and can bring together strategic thinking, creativity and performance to support what we are building,” said Manoj Reddy, Chief Growth Officer, TyresNmore.
The mandate will span brand strategy, content, social media and performance marketing, adding TyresNmore to The Minimalist’s growing automotive portfolio. Through the partnership, the agency will support the platform’s efforts to build a stronger digital presence and deliver more relevant communication to its target audience.
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