As a reliable partner of TVS Motor Company (TVSM) since 2020, TBWA\India has been tasked with the creative direction of all of its premium brands, including TVS Apache, TVS Ronin, TVS Performance Gears, and related sub-brands, as well as community and brand experience initiatives.
The goal of this collaboration is to develop a daring, cohesive story that appeals to a variety of motorcycle communities across several brand categories. TVS Motor’s emphasis on performance, innovation, and captivating brand storytelling is a perfect fit with TBWA India’s experience in creating disruptive campaigns.
This partnership demonstrates TVSM’s dedication to brand and product communication innovation. Future advertising campaigns will use real, performance-based content that goes beyond technical details to engage motorcycle enthusiasts. By fusing performance and storytelling, the collaboration seeks to differentiate TVS in a crowded market and provide riders—both present and future—with unforgettable experiences.
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Vimal Sumbly, Head Premium Business, TVS Motor Company said
“Our collaboration with TBWA\India has always been grounded in shared values of performance, innovation, and disruption. This consolidation reflects our commitment to the entire premium segment of TVS Motor, which includes lifestyle, sport, and super sport categories alongside our racing heritage. With TBWA\India by our side, we aim to craft a powerful narrative that resonates with both seasoned riders and the next generation of motorcycling enthusiasts globally. This is the next chapter in our shared journey of excellence.”
Govind Pandey, CEO of TBWA\India, added,
“We are excited to extend our partnership with TVS Motor as we take on the challenge of consolidating its premium brands into one dynamic narrative. TVSM has a remarkable legacy in lifestyle and performance motorcycling, and this consolidation gives us the opportunity to create campaigns that not only celebrate their racing pedigree but also elevate the lifestyle aspect of their bikes on a global scale. With disruption at the core of our approach, we are eager to push creative boundaries and bring to life a brand experience that is bold, distinctive, and aligned with the aspirations of motorcyclists everywhere.”
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