Published on: April 29, 2026
Tata Motors has appointed Deepanjan Roy as Chief Marketing Officer for its Commercial Vehicles business, bringing back a seasoned leader with extensive experience across sales, marketing, and strategic functions.
He succeeds Shubhranshu Singh, who played a key role in evolving the company’s brand voice and driving a more consumer-focused marketing approach.
Roy’s return marks a significant homecoming, having previously spent nearly 15 years with Tata Motors in various leadership roles across regions and verticals. In his most recent tenure at the company, he served as Head of Sales & Marketing for Small Commercial Vehicles (Cargo & Pick-Up), where he was responsible for go-to-market strategies and driving growth in a critical segment.
Earlier, he held positions such as Regional Manager for the South and East markets and Head of Marketing for Light & Intermediate Commercial Vehicles. These roles provided him with strong expertise in both brand development and execution at the ground level.
After leaving Tata Motors in 2024, Roy expanded his leadership experience across industries. He took on the role of Vice President – Cargo at Air India and later served as Senior Vice President, Sales & Marketing at Tractors and Farm Equipment Limited (TAFE), gaining deeper exposure to logistics, mobility, and rural markets.
Earlier in his career, Roy also worked with Tata Consultancy Services in London, managing global clients such as British Telecom, and held roles at Tata Tea Limited, focusing on business strategy and operations.
His professional journey highlights a consistent focus on aligning marketing initiatives with business performance—an increasingly vital capability as the automotive sector undergoes transformation driven by electrification, digitalisation, and evolving customer expectations.
Roy steps into the role at a pivotal time, as Tata Motors aims to further differentiate its brand across both passenger and commercial vehicle segments. His combined strategic insight and market expertise are expected to enhance the integration of brand storytelling, customer engagement, and business outcomes.
