Goafest 2024 | Pulkit Trivedi Shares How Snapchat became the preferred platform for young India
Thereafter, in a keynote address, Pulkit Trivedi, Managing Director of Snap Inc. India, revealed how Snapchat emerged as the preferred platform for young India. Trivedi highlighted the platform’s unique features and engaging content, illustrating its resonance with the youthful demographic and its pivotal role in shaping digital culture. Pulkit revealed Snapchat’s approach to building a safe and creative space for its predominantly GenZ user base. With 75% of its users hailing from this demographic, the app prioritized authenticity and fun, reflecting the generation’s carefree attitude towards online sharing. As the saying goes, “GenZ don’t feel the pressure of being judged.”
Looking to the future, Snapchat will be investing in advanced engagement tools and will also look to the camera’s potential for advertisers while maintaining its commitment to user privacy and security. By deleting content by default and omitting likes and comments, the platform empoweres users and safeguards their experiences. As the company declared through Pulkit, “We try giving power to our users.” By doing so, Snapchat cemented its position as a leader in the social media landscape, prioritizing creativity, authenticity, and user well-being.
Snapchat Fortifies its Leadership Team in India
With strategic hires in the areas of content, partnerships, augmented reality, growth, and sales, Snapchat is fortifying its leadership team in India, a significant growth market. To better serve the expanding community of Indian Snapchatters and demonstrate its significant and sustained commitment to the area, Snap has doubled the size of its India team since last year with the addition of these employees. In the face of intense competition, Snapchat has grown to an impressive 200 million users in a short amount of time thanks to its distinct appeal to young people in India.
Saket Jha Saurabh joins as Director of Content, Partnerships, and Augmented Reality
Saket Jha Saurabh has joined the Snap team as director of content, partnerships, and augmented reality. He has been a leading figure in digital media for more than 20 years, and has significantly influenced the way that content is created and shared. He previously served as CEO of #fame, a Creator venture, and oversaw Meta’s collaboration with Creators, Public Figures, and Media Companies. Saket launched Bloomberg’s digital media division, promoted well-known media brands like CNBC and “Aaj Tak,” oversaw corporate development at India Today & Network18, and worked with Coca-Cola at Leo Burnett.
In addition, Saket will spearhead the development of Snap’s AR creator ecosystem, which enables developers and creators to capitalize on the platform’s community engagement and enthusiasm for augmented reality’s enormous potential going forward.
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Chirag Kohli joins as Head of Growth
The growth and engagement of communities in India have been significantly impacted by Snap’s localization and expansion efforts. As Head of Growth, Chirag Kohli joins the team to accelerate this growth trajectory even more. Chirag, who spent ten years working at Amazon, will concentrate on stepping up efforts to increase revenue and improve user acquisition and engagement.
Snapchat strengthens India team with strategic appointments
Amit Ojha, the India Agency Lead, Neha Jolly Sawhney, the India Sales Head, and Yagnesh Ravi, the Ads Solutions Lead, are fostering growth in revenue through strategic partnerships.
With more than 20 years of experience in the field working with companies like Amazon and Meta, Amit has a track record of establishing profitable alliances and effective campaigns that increase revenue, engagement, and growth.
Neha has more than 20 years of experience in sales strategy and management. After influential positions at Concentrix and IBM India, she headed Amazon Web Services (AWS) sales practice for digital innovation before taking on her new position.
With more than ten years of experience in digital advertising, including more than five years at Meta, Yagnesh has assisted companies in creating impactful and profitable advertising campaigns.
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Uthara Ganesh, Head of Public Policy for India and South Asia at Snap, is spearheading the company’s attempts to establish credibility with the Indian government. Uthara oversaw public policy initiatives for both Amazon and Amazon Web Services (AWS) before this position. She was also a LAMP Fellow from 2010 to 2011 and Rajeev Chandrasekhar’s Public Policy Lead from 2014 to 2017. With her 17 years of risk and compliance experience from her time at WhatsApp (Meta), Deloitte, International SOS, and Control Risks, Rashmi Dastidar, Head of Integrity and Compliance for APAC and EMEA, enhances Snap’s risk and compliance practices throughout the region.
Lekshmi Geetha, Head of People for India, has worked at Disney and Netflix, gaining a wealth of experience in driving organizational success through people management. With over fifteen years of experience creating integrated communications strategies for companies like TikTok, Sony Music, and Bharti Airtel, Poonam Nikam, Head Communications for India, Singapore, and Japan, has greatly increased stakeholder engagement and brand visibility.
These leaders will continue to reshape the digital experience for millions of users across India, helping to shape Snapchat’s future.
Here’s what they said
Discussing the expansion of Snap’s team in India, Pulkit Trivedi, Managing Director Snap Inc. – India adds,
“Snapchat’s unique appeal to Gen Z lies in its authentic engagement with real friends and family. This appeal has fueled our rapid growth in India demonstrating our strong resonance. India presents a unique & large opportunity for us to invest & grow. With this leadership team in India we are committed to serving our community, building value for advertisers, creators and AR developers and contributing to India’s digital adoption.”
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