Publicis Play & Hero Motocorp collaborate to launch India’s first on-ground gaming live stream motorcycle launch event featuring Hero XTREME 125R
Publicis Play, Publicis Groupe’s dedicated gaming offering in India, executed India’s first motorcycle launch on a gaming live stream in partnership with Rooter, India’s leading game streaming platform at the Hero World 2024.
The event featured an ensemble of four of India’s top gaming influencers including Mortal, Gamerfleet, LolzZz, and Dobby.
New Delhi, March 13, 2024: Publicis Play, Publicis Groupe’s dedicated gaming offering in India has teamed up with Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, to introduce India’s pioneering on-ground gaming live stream event, featuring the recently launched Hero Xtreme 125R. The three-hour gaming event was live-streamed from Hero’s Centre for Innovation & Technology in Jaipur, Rajasthan at the second edition of Hero World 2024.
The partnership represents a shared vision for innovation and excellence, aimed at creating memorable experiences for consumers. The XTREME 125R perfectly captures the aspirational needs in mobility of the gen-next customers. The motorcycle is here to “Challenge the Extreme”, a leap ahead in terms of performance, styling, riding dynamics and safety. And, by integrating the adrenaline-fueled performance of the Hero Xtreme 125R with the thrill of battle royale gaming, the event showcased an unparalleled fusion of gaming and motorcycling excitement.
Bringing this high-octane experience to life, Rooter created an Xtreme Zone, which became the epicentre of live gaming action at the Hero World 2024. From here, India’s top gaming influencers, including Mortal, GamerFleet, LolzZz, and Dobby, challenged gamers to reach 125 finishes in 125 minutes while playing BGMI (Battlegrounds Mobile India). The competition fuelled massive engagement on stream, making it an unforgettable experience for both the gamers and viewers. The livestream was simulcasted across Rooter, YouTube & Glance and garnered a peak viewership of 60,000+, securing a position in the top 50 trending videos in the gaming category on YouTube. This remarkable achievement underscores the growing synergy between the gaming community and motorcycle enthusiasts, bridging the gap between two diverse yet vibrant worlds.
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Commenting on this ground-breaking initiative, Ranjivjit Singh, Chief Business Officer, India Business Unit, Hero MotoCorp, said,
“At Hero MotoCorp, we believe that connecting with the sub-culture of the nation is an important ingredient to drive deeper connections with our audience. In India, E-sports is an emerging sub-culture with the GenZ audience- they are not just playing games; they are crafting a new realm of competition, camaraderie, and culture through E-sports. For the launch of Hero XTREME 125R we identified gaming as a key passion point for our GenZ audience. The synergy between “Challenge the Xtreme and Gaming” is an indisputable proposition because it will enable our customers to forge bonds, break barriers, and become a canvas for their aspirations.”
Jai Lala, CEO, Zenith India said,
“Hero MotoCorp’s partnership with Publicis Play for the launch of the Hero XTREME 125R demonstrates the sheer power and cutting-edge prowess of our gaming-led marketing approach. By harnessing the dynamic synergy between motorcycles and gaming, we’ve shattered conventional norms, elevating engagement, and excitement to unprecedented heights.”
Hari Krishnan, MD & Head, Publicis Content stated,
“Gaming is not just a pastime; it’s a cultural phenomenon that has the power to connect people across diverse interests. We are thrilled to have partnered with Hero MotoCorp to pioneer this unique fusion of gaming and the new product launch. The success of the live stream is a testament to the potential of such innovative approaches in the marketing landscape.”
Launched at Hero World 2024, the Hero XTREME 125R combines the agility and versatility of an Xtreme model, with crisply drawn lines, powerfully sculpted surfaces and dynamic proportions. It gives Xtreme 125R an athletic, commanding and imposing appearance. The new Xtreme 125R is available at Hero MotoCorp dealerships in two variants, priced at Rs. 95,000 for IBS and Rs. 99,500 for ABS*. (Ex-Showroom Delhi)
About Publicis Groupe:
The Power of One Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 95,000 professionals. In India, Publicis Groupe’s client base is a strong roster of both global and local clients. Our list of clients includes GlaxoSmithKline, Nestle, PepsiCo, Procter & Gamble, Hero MotoCorp, Renault, Citigroup, HDFC Bank, Bharti Airtel, Meta, HP, Loreal, Abbot, Stellantis, Renault, Axis Bank, Zee Entertainment, Ikea, Visa, Beiersdorf, Parle Products, Spotify, and Bajaj Group among others.
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