Famous Footwear Chooses Havas Media Network North America as its Media Agency of Record
Famous Footwear has announced Havas Media Network as its media agency of record. For Famous Footwear in the US, Havas Media Network North America will oversee media planning and buying. Following a five-month competitive agency review, Havas Media Network (HMN) has announced that Famous Footwear, a part of Caleres’ market-leading portfolio of global footwear brands, has selected the agency as its media agency of record for the United States.
Havas Media Network chosen as Media AOR for Famous Footwear
Havas Media will handle the company’s media planning and buying across offline and a few online platforms and channels as its agency of record for Famous Footwear in the US. Famous Footwear, which has 860 locations nationwide, will collaborate with Havas Media to increase its market share and cultural influence. Havas Media Network has a long history of working with clients in the retail footwear industry and a notable track record on a global scale. With the help of Havas Media’s CSA services in North America, the agency has demonstrated notable success in boosting in-store and online sales performance.
Using Performance Data at the core
The industry-leading Mx Process from Havas Media uses performance data at the core and people at the steering wheel to expedite success as it identifies, articulates, and activates unique consumer preferences into meaningful media experiences for clients. Converged, a proprietary data and tech platform from Havas Media, along with the largest attention data set in the advertising industry, enables Meaningful Media to connect with targeted audiences in contexts where messages can be most effectively delivered. This allows it to effectively cut through the noise and engage with consumers. In May, Havas Media Network North America and Famous Footwear will launch their first media partnership.
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Here’s what they said
Holly Campbell, Senior Vice President Marketing and Creative at Famous Footwear said,
“Famous Footwear is a brand on the move and we sought to find a partner with a broad range of skills to best complement our internal talent and capabilities and based on their experience in developing full-funnel marketing strategies that attract new customers and drive brand resonance and growth.”
Greg James, CEO of Havas Media Network North America commented,
“We’re thrilled to be working with Famous Footwear to create meaningful media experiences. We’re incredibly proud of our extensive category experience, record breaking performance deliveries, and consumer sciences expertise and are eager to activate excellence for Famous Footwear balancing performance and brand marketing.”
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Wavemaker Defends the Media AOR For L’Oréal in Thailand
After a competitive review, Wavemaker, a division of WPP, has defended the media AOR for L’Oréal in Thailand for the next three years, starting in January 2024. After 13 years of collaboration, L’Oréal and Wavemaker have extended their role, with the agency now handling media strategies and e-commerce sales in Thailand in addition to planning.
Wavemaker – L’Oréal Thailand Media AOR
The incumbent agency’s dedication to data and consumer insights throughout the pitch process impressed the French beauty giant, Maybelline’s parent company. An example of this is the establishment of Beauty Tech Labs, a specialized client-agency team made up of AI specialists and innovators to exchange resources and knowledge throughout the WPP network.
With L’Oréal, the retainer broadens Wavemaker’s expanding worldwide mandate. Media mandates in Australia, New Zealand, Germany, Austria, and Switzerland have been awarded to the Media agency. Additionally, the agency kept the $61 million Indian business.
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Here’s what they said
As reported by Campaign Asia,
Yada Sarttarasathit, chief digital and marketing officer of L’Oréal Groupe in Thailand said,
We are excited to continue our journey with Wavemaker, who has proven to be a highly compatible partner. We look forward to harnessing their synergy and innovative media strategies to create the beauty that moves the world.
Christopher Orcutt, managing director of Wavemaker Thailand added,
We will leverage our data and knowledge from the WPP network worldwide to drive media planning and e-commerce strategies for L’Oréal. Our goal is to create comprehensive online and offline beauty experiences for every Thai consumer.
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