UM Announces the Appointment of Hani Dajani as General Manager, KSA
Wednesday 20th March 2024, Dubai, UAE: UM has announced the appointment of Hani Dajani as General Manager KSA, marking a significant step in advancing the agency’s growth and success in the Saudi Arabian market.
Dajani brings to UM an impressive professional background spanning 24 years, with his most notable tenure at OMD MENA. Drawing upon extensive experience and expertise, Dajani will lead strategic initiatives aimed at attracting new clients, improving client retention, and driving revenue growth. In his role, he will oversee all aspects of agency operations, including team management and service delivery, while collaborating closely with senior leadership to align business objectives and drive overall performance. His leadership and proven track record will undoubtedly contribute to UMs continued expansion and impact in Saudi Arabia.
Hani Dajani, UM’s new General Manager in KSA, said:
“I am thrilled to step into the role of General Manager at UM in KSA. Collaborating with our exceptional team and visionary leadership, I am eager to pioneer groundbreaking innovations that redefine industry standards. With a relentless focus on excellence, I am committed to propelling our agency to new heights of growth and success in the Kingdom.”
Mohammad Mannaa, CEO UM KSA, said:
“Hani’s distinguished career, spanning over two decades, has firmly established his reputation as a leader in the industry, especially within the KSA market. His extensive experience and exceptional leadership skills make him an invaluable asset to our team. With Hani leading the way, we are primed to reach unprecedented levels of success and accomplishment, fully trusting in his capability to guide us towards remarkable growth.”
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OMD MENA Appoints Ziad Sukkarieh as Saudi MD
Ziad Sukkarieh has been appointed Managing Director for Saudi Arabia by OMD MENA. His goals are to improve market growth, cultivate team success, build client capabilities, and develop talent.
Ziad Sukkarieh’s extensive experience in KSA
Sukkarieh has more than 18 years of regional industry experience, the majority of which was gained in Saudi Arabia. He most recently served as General Manager of UM KSA. He has guided the team in managing the biggest advertiser in the nation and has overseen the development of the regional media market over the years.
Here’s what they said
As reported by Campaign Middle East,
Saleh Ghazal, CEO of OMD MENA, said,
Working with Saudi Arabia’s growth momentum and its ambitious vision, Ziad’s experience and proven track record to date bodes well for our next chapter in the Kingdom, Ziad is ideally placed to help us accelerate our growth, with his grasp of the dynamics and mechanics of the unique Saudi market. I am delighted to have a seasoned and respected leader joining the executive team and confident that we will create an exciting future for our talent, clients and partners.
Ziad Sukkarieh commented,
I’ve always had the greatest deal of respect for OMD, and I now realise it is because we share the same vision and values. Joining OMD feels like a homecoming of sorts, a natural step in my professional journey. I am very excited about what’s coming next, and I look forward to meeting, exceeding even, the ambitions of our business partners.
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Twitter Rolls Out Branded Likes in Saudi Arabia
Twitter brings Branded Likes to all managed advertisers reaching consumers in Saudi Arabia. It also rolled out in other countries like the United States, the United Kingdom, and Japan.
As it can be seen in the tweet, Branded Likes let advertisers transform Twitter’s Like button into a delightful, custom animation for 24 hours. Twitter explains that several brands like Disney, Tesco, and more have tested Branded Likes. The results show that it drives conversation and engagement around the biggest launches and brand moments, and create memorable, interactive experiences with consumers.
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How does this new feature work?
- Branded Likes are available in Twitter’s Timeline Takeover ad offering, which ensures a brand’s ad is the first ad to appear when someone opens Twitter for the first time that day. The pairing helps advertisers to maximize brand exposure and drive additional engagement.
- As part of the Takeover ad, advertisers can select a hashtag (and up to 10 translations of the hashtag) for their Branded Like animation. Bare Tree Media is the partner for activations running in Saudi Arabia, the U.S, and the U.K to create custom artwork for the campaign.
- The custom branded like will appear when a consumer taps the like button on an organic/promoted tweet with the pre-selected hashtag.
- Finally, it will appear for up to 24 hours in the same geography as the brand’s Timeline Takeover.
Twitter stated that during testing the new feature delivers ad effectiveness for brands when paired with Timeline Takeover.
“Branded Likes generated positive impact when paired with Timeline Takeover, seeing a +277% lift in the recall, and +202% lift in purchase and consideration intent.”
Even though Branded Likes add personality to the tweets and spark interest but involves high cost and scale. Twitter has not provided any price range as of now. It is certainly an intriguing offering that will add some variety to the tweet stream.
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