Lendingkart’s leadership celebrates Mother’s Day with a special tribute on the website
About Lendingkart
Lendingkart is an Ahmedabad-based fintech that leverages technology to simplify finance for small businesses. Lendingkart is co-lending with prominent banks and NBFCs in India to provide access to finance to more small businesses
Founded in 2014 by Harshvardhan Lunia, Lendingkart has offices in Ahmedabad, Bengaluru, Mumbai, and Gurugram, and has service reach across India. The group is financed by reputed international investors like Fullerton Financial Holding (FFH) (100% subsidiary of Singapore Sovereign Fund Temasek Holdings), Bertelsmann, Mayfield India, Saama Capital, Sistema Asia, India Quotient, and others and has raised around ~ ₹ 1050 Crores of equity till date. The group recently raised ₹200 Crore debt funding from EvolutionX Debt Capital.
Lendingkart Group is on a mission to make credit available to MSMEs pan-India using technology and data-first approaches. The company has developed technology tools based on big data analysis and machine learning algorithms which facilitate lenders to evaluate borrower’s creditworthiness and provide finance-related services and has also built a proprietary platform to solve the basic building blocks of MSME financing like distribution, origination, underwriting, engagement, and collections. Lendingkart has democratized access to this platform by providing open access to APIs across the funnel.
Since its inception, Lendingkart Group has evaluated millions of applications, disbursing over 3,00,000 loans of over 18,700 crores in more than 4100+ cities and towns across all states and union territories of India, reaching over 14,700 pin codes and making it a fintech having the largest geographical footprint in the country. To date, Lendingkart has disbursed over 2.3 billion USD worth of loans.
In 2022, Lendingkart won the “Best Fintech Award” at the Financial Express India’s Best Bank Awards, and in 2024, won the title of “Best Fintech In Lending” in the Lending category at the Business Today Best Bank Awards basis the 28th edition of the BT-KPMG Best Bank survey.
MODIFI Forges Alliance with Yubi to Revolutionize International Trade Finance for Indian SMEs and Corporates
EXECUTIVE SUMMARY
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The strategic partnership introduces innovative off-balance-sheet financing for Indian SMEs, catalyzing liquidity and growth.
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Groundbreaking collateral-free non-recourse financing will be provided to SMEs, liberating working capital needed for international business expansion.
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With MODIFI’s pioneering real-time credit intelligence, Indian traders will gain unparalleled protection in the volatile global market.
India, April 24, 2024 — Yubi, the world’s only technology company powering the end-to-end debt lifecycle, today announced a strategic partnership with MODIFI, one of Europe’s fastest-growing B2B FinTech companies. This collaboration marks Yubi Group’s entry into cross-border trade financing, reinforcing its commitment to democratizing access to capital and fostering inclusive economic growth. By leveraging technology and innovation, Yubi Group and MODIFI aim to reshape the landscape of cross-border trade finance, empowering Indian SMEs and mid-sized corporations to compete and thrive globally.
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MODIFI’s Country Head, Mr. Sachin Nigam, remarks, “Our strategic partnership with Yubi is a testament to our commitment to uplift Indian exporters by endowing them with state-of-the-art solutions that enhance capital fluidity. India’s market is pivotal to our operations, and our expansion aligns seamlessly with the nation’s economic progression and ambitions. As a pioneer in the FinTech sector, specializing in cross-border B2B payments and financing solutions, MODIFI is making a substantial contribution to India’s ‘Make in India’ endeavor. Our tailored solutions are deftly designed to bridge the existing financing and payment divides faced by Indian corporates, propelling them to the forefront of the global manufacturing landscape by addressing imperative facets such as working capital accessibility, efficacious payment mechanisms, and comprehensive risk oversight.”
“At Yubi, we are committed to simplifying access to credit for SMEs,” said Yubi Group Founder and CEO Gaurav Kumar. “This partnership with MODIFI addresses several key challenges faced by Indian companies venturing into cross-border trade. Many lack awareness of financing solutions, struggle to navigate complex regulations and grapple with data in unstructured formats. By combining Yubi’s extensive network and industry knowledge with MODIFI’s innovative solutions, we can empower Indian businesses, offering them much-needed liquidity and risk mitigation.” he added.
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The partnership will provide Indian exporters and importers with robust, unsecured funding for global transactions, a vital step in mitigating the perennial need for collateral. This innovative funding model will bestow the essential financial muscle to fortify their commercial engagements transcending boundaries, providing substantial financing, representing up to 80% of the invoice valuation. Furthermore, they will benefit from unprecedented real-time insights into the creditworthiness of global trading partners, empowering them to navigate international market risks with acumen and seize burgeoning global opportunities.
SMEs are recognized as the bedrock of global economic vitality, spurring job creation, and contributing to GDP growth. Despite this, they encounter formidable barriers in securing credit, culminating in an expansive credit accessibility chasm, which surged to $2.6 trillion in 2023. This widening gap emanates from stringent credit conditions, escalating borrowing expenses, and the limited accessibility of historical financial data. Additionally, with the global B2B e-commerce sphere poised to reach a valuation of USD $36 trillion by 2026, SMEs stand on the cusp of untapped potential. Success hinges on strategic market ingress, optimized logistics, and pioneering payment methodologies attuned to diverse consumer predilections and regulatory frameworks. Together, Yubi and MODIFI are unwavering in their dedication to nurturing a robust ecosystem for cross-border trade within India, unlocking a wealth of prospects for the nation’s enterprises.
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About MODIFI
MODIFI is a FinTech platform specializing in B2B cross-border financing and payment solutions. The company removes traditional barriers to global trade by empowering businesses with the modern digital payments tools and financial liquidity needed to compete in global commerce. MODIFIs platform serves more than 1,600 companies across 55+ countries and has a global presence with offices in Shenzhen, Singapore, Amsterdam, Berlin, Mexico-City, Dubai, Mumbai, New Delhi and Dhaka.
About Yubi:
The Yubi Group is the world’s only technology company powering the end-to-end debt lifecycle. Founded in 2020 by CEO, Gaurav Kumar, Yubi’s technology infrastructure, credit marketplace, risk evaluation, and collections platforms facilitate every stage of the flow of money from lenders to borrowers and back to lenders. The company is backed by esteemed investors like Peak XV, Lightspeed, Lightrock, TVS Capital, B Capital Group, Dragoneer Investment Group, and Insight Partners, among others. Yubi boasts a distinguished Board of Directors led by Chairman Atanu Chakraborty. Today, Yubi facilitates over ₹1,40,000 Cr in debt volumes, serving 17,000+ enterprises and 6,200+ investors & lenders while reducing collections costs by 57%. With a mission to deepen the debt market and democratize capital flow, Yubi is transforming the financial landscape, fostering inclusivity, and building a transparent and responsible ecosystem for all. Visit www.go-yubi.com to learn more.
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AdInMo and Fintech ZBD Partner to Bring Bitcoin Rewards to Gamers
AdInmo recently launched a technical partnership with ZBD, a well-known fintech business that gives developers and gamers quick Bitcoin rewards. Both players and mobile game producers will benefit from the partnership’s opening up of an intriguing novel universe of revenue opportunities. The immersive in-game ad formats and rewarding ad tech solutions it offers raise the standard further. Due to innovative cooperation, players can now be compensated for watching in-game videos and immersive display advertisements.
AdInMo’s immersive in-game ad format
AdInMo’s InGamePlay brands are integrated right into the action, improving the player experience while providing hundreds of developers with non-interruptive money. Now, thanks to ZBD’s Bitcoin Lightning technology, developers and publishers may pay out small amounts of real Bitcoin to their players as in-game ad money. Rewarded InGamePlay advertisements from AdInMo combine well-liked reward monetization strategies with cutting-edge in-game formats to further boost user retention.
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The new in-game ad format for developers
Participants in AdInMo’s developer community beta program can already access the new format. As a part of the beta program for the developer community of AdInMo. As it is already a part of AdInMo SDK, no further integration is needed. Developers can easily decide how they wish to distribute the proceeds to their users by enabling Bitcoin rewards for their games. In-game advertisements sponsor incentives directly, so the primary gameplay experience remains the same.
Ludo Zenith’s ZBD Integration
After including ZBD rewards, Square Enix’s Ludo Zenith had an ARPDAU boost of 82%, and Fumb Games’ Bitcoin Miner saw a more than 10-fold increase in day 30 user retention. By collaborating with AdInMo, ZBD can now enhance its current strategy to assist mobile games’ monetization and retention by rewarding player attention to the gaming itself rather than during interruptions in play.
Here’s what they said
Kristan Rivers, Co-Founder and CEO of AdInMo said,
We’re always looking for ways to innovate while delivering our core purpose of enhancing player experience. Rewarded ad formats are an established part of hybrid monetization loved by players and driving excellent revenue for developers. Combining in-game brand experiences and player rewards is a world-first. ZBD understands the nuances of the games ecosystem and we’re excited to work with them to bring the first release of AdInMo’s powerful new monetization format, Rewarded InGamePlay to market. With happy, rewarded players the gaming audience is also more valuable to advertisers in terms of attention and engagement. As always at AdInMo it’s a win-win-win.
Ben Cousens, Chief Strategy Officer at ZBD commented,
The goal of ZBD has always been to help drive improved performance for the games industry, an industry we love. We’re very excited that our first deep integration directly into in-game advertising technology is with a partner that shares our values and offers ads that are completely unobtrusive and which do not interrupt players as they’re enjoying the game. The model of rewarding players with a share of ad revenue is driving phenomenal success for all of our partners. This is the future of free-to-play engagement. Our partnership with AdInMo streamlines this approach by linking rewards directly into the ads themselves in real-time, a material step-change in this net-positive disruption for games developers.
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Cracking the CRED Code: A Deep Dive into its Advertising Mastery
This case study explores how the Indian fintech company CRED went from zero to hero thanks to its marketing team and advertising approach.
Introduction
CRED, an Indian Fin-Tech business, became well-known in India thanks to its creative marketing strategy. The sole objective of CRED is to educate Indians about money and establish their creditworthiness
Path to Tackling Challenges
CRED was able to pinpoint the difficulties customers had paying off credit card debt and other bills and unveiled a business plan centered on these issues.
- EMI payments.
- Significant late payment fees.
- Hidden fees and additional interest
In response to the pain points, here’s what they provided their users with-
- Method for tracking bills
- On-time payment method with an automated payment option.
- Points for every payment of a bill and other features
Advertising and Marketing Campaigns
The primary goal of CRED was to successfully dominate digital marketing rather than conventional marketing. It used a variety of marketing techniques, some of which you may be familiar with.
Ad Campaigns
Here are some of the campaigns CRED has carried out leading them to become a unicorn start-up.
1. Celebrity Endorsements
CRED used celebrities from the world of sports and Bollywood in many high-profile marketing efforts to advance the brand. Because the notion was novel at the time, the brand used well-known faces to pique people’s interest while also fostering consumer confidence. CRED is famous for endorsing Famous 90s celebrities in its advertisements. For the initial part of their marketing campaign, their goal was to increase app downloads, and that’s exactly what they conveyed through their ads.
Indiranagar ka Gunda Ad
The ad showcased Rahul Dravid in a never-seen persona. The implication? Getting rewards after paying credit card bills through CRED was just as absurd as the chances of Rahul Dravid having anger issues. The ad trended #1 on Twitter. This was CRED’s highest-grossing ad. Within a week of its screening, it generated a wave of user-generated content, from memes to brand engagements. ,
By numbers,
- The ad generated over 3.6 million views on YouTube
- Garnered 114K in engagements within a week
- 31K mentions on social media
- Share sentiment of the ad was positive with 59%
2. Kunal Shah’s Personal Branding
Kunal Shah, the founder of CRED, is quite active on social media. He built his personal brand by selecting information on financial subjects, expressing his views on the startup scene, and interacting with other Twitter influencers.
In the last one year you’ve spent more time at:
— Kunal Shah (@kunalb11) July 26, 2023
3. Platform Marketing
The brand maintains a vibrant presence across several social media platforms, which has had a big impact on its performance. They interact with other firms’ tweets, entice celebrities to promote and retweet their material and use other marketing strategies to increase their audience base.
Do they not know about my Oscar?@CRED_club pic.twitter.com/BcW18zXLBO
— Anil Kapoor (@AnilKapoor) September 19, 2020
4. Content Marketing
Furthermore, CRED also engages with its audience on YouTube. The company curates blogs related to the finance sector, releases podcast on topic related to start-up trends, money and much more.
Results
The marketing and advertising plan used by CRED was quite successful. CRED has effectively tapped all of the advertising’s potential. The IPL season of 2021 was CRED’s most prosperous marketing initiative.
- App downloads increased by 700%.
- Spent around Rs. 120 cr during its three-year affiliation with the Indian Premier League.
- Aimed to cut through the clutter and evoke nostalgia.
- Emphasized simply one CTA—download CRED
- Has millions of active downloads and is RBI-certified.
- Today, CRED processes more than 20% of all credit card payments made in India.
Today in India, Cred is among the brands that people are most familiar with. The influence that CRED has made can serve as an example for up-and-coming, innovative enterprises. CRED has created goods that people today would not have imagined using in the past. Their successful golden strategy of changing society’s behavioral design has turned them into a billion-dollar business and is an intriguing case study for India’s startup scene.
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