Provident Housing awards its creative mandate to FCB Ulka
FCB Ulka, a division of FCB Group India, has won the creative mandate for Provident Housing, Bengaluru’s real estate brand. Showcasing its broad reach and dedication to high-quality housing, Provident Housing has a portfolio of residential projects spread across major cities like Bengaluru, Kochi, Mumbai, Goa, Hyderabad, Mangalore, Chennai, Coimbatore, and Pune.
The agency’s Bengaluru office will manage the account.
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Here’s what they said
On the partnership, Dhruba Jyoti Ghosh, Executive Vice President & Head of Marketing – Provident Housing Ltd. & Purva Land, said,
“Extremely delighted to onboard FCB Ulka in our journey to create a national brand for Provident Housing Limited. The ever-changing environment of Real Estate and Consumer Behavior tosses greater challenges for every brand in the industry. The team at FCB Ulka has always demonstrated path-breaking creative and brand-strategic approaches across industries to stand out from the crowd. I am sure that we at Provident will benefit from this alliance in fostering the brand to deliver more for our customers and positively disrupt the industry.”
Expressing his excitement about the partnership, Kulvinder Ahluwalia, CEO of FCB Ulka, said,
“We are thrilled to join forces with Provident Housing as their creative agency. The chemistry that the teams shared as well as the strategic approach is what set us apart. The sheer vision and scale of Provident Housing and their ambitious plans is what truly excites us at FCB Ulka, and led by Damodaran from our Bengaluru office we are all geared up to deliver on their plans.”
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FCB Ulka Onboards Hemant Shringy as Chief Creative Officer
Hemant Shringy has been appointed FCB Ulka’s new chief creative officer. He will collaborate closely with Kulvinder Ahluwalia, the CEO, to oversee FCB Ulka offices throughout the nation. Along with working with leaders from other agencies, he will also play a significant role in the creative leadership of FCB Group India.
FCB Ulka Appoints Hemant Shringy as Chief Creative Officer
Hemant will work closely with FCB Ulka CEO Kulvinder Ahluwalia in his role as chief creative officer overseeing the FCB Ulka offices across the nation. In addition, he will play a significant role in the creative leadership of FCB Group India, working with executives from various agencies to advance the caliber of work done throughout the network.
Shringy has worked with companies like Saints and Warriors, DDB, Ogilvy, Grey Worldwide, and BBDO India. Hemant, who has over twenty years of experience, is a creative leader of the modern era who always supports curiosity. His impact encourages companies like eBay, Visa, WhatsApp, Ariel, Whisper, Gillette, and P&G to embrace uniqueness and strive for creative excellence.
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Here’s what they said
On the appointment, Dheeraj Sinha, FCB Group CEO of India and South Asia, said,
“Our focus on building a new-age agency demands fresh perspectives. At FCB, our goal is to unite top-tier creative talent and demonstrate that creativity serves as an economic multiplier. Hemant’s track record of delivering outstanding creative solutions, resulting in brand recognition and business expansion, positions him ideally as the creative helm for FCB Ulka.”
Shringy added,
“I’m so excited to join Dheeraj, Nitin, and Kulvinder, along with the entire team at FCB. I can’t wait to create a great partnership with our clients that leads to creatively effective work. There is such tremendous work happening around the world, and I think when the right people come together, magic happens. I’ve seen it. And I have a great feeling about this.”
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