L&K Saatchi & Saatchi Elevates Snehasis Bose To Group Chief Strategy Officer; Ekta Relan Appointed as CSO
Snehasis Bose, the chief strategy officer (CSO) of L&K Saatchi & Saatchi, a division of Publicis Groupe India, has been promoted to group chief strategy officer, enhancing the company’s strategy leadership. As a result, Snehasis will now be in charge of strategy for Publicis India, L&K Saatchi & Saatchi, and Saatchi & Saatchi Propagate. Furthermore, Ekta Relan assumes leadership as L&K Saatchi & Saatchi’s new chief strategy officer (CSO). Ekta and Snehasis will work together to improve the agency’s strategic plans.
Snehasis Appointed as Group Chief Strategy Officer
Snehasis has over 25 years of experience. He has worked for companies like Contract Advertising, IMRB International, Publicis Ambience, and McCann Erickson. He began working for L&K Saatchi & Saatchi in 2015, and in 2020 he was promoted to CSO. Snehasis was promoted to Group CSO with additional responsibility for Publicis India and Saatchi & Saatchi Propagate after he demonstrated outstanding leadership and an innovative approach over the last nine years. He was responsible for driving growth for brands like Hero MotoCorp, ITC, Renault, JioMart, Audi, Reliance Digital, Zepto, Akasa Air, Nivea, Relaxo, Dabur, Group Bimbo, and AU Bank, among others. He will keep reporting to Paritosh.
Ekta Relan Elevated to L&K Saatchi & Saatchi’s Chief Strategy Officer
Ekta has twenty-three years of professional experience. She leaves her position as chief strategy officer at Lowe Lintas to join L&K Saatchi & Saatchi. At Lowe Lintas, she oversaw the Unilever strategy team. Additionally, Ekta has collaborated with Unilever Singapore, Sapient Nitro Singapore, and Mullen Lintas. She has had a distinguished career developing successful strategies for well-known brands. These include Dabur’s Real, Samsonite, Glow & Lovely, Pepsodent, Close Up, Surf Excel, Vim, Lifebuoy, Tata Tea, SBI Life, Saffola, and Tata Cliq. She has also participated in jury selections for major competitions such as AME and Effies.
Ekta’s commitment to creating solutions that subvert cultural conventions and smoothly produce significant outcomes is in line with L&K Saatchi & Saatchi’s mission. She will work closely with Snehasis and Paritosh to advance the agency’s strategic goals.
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Here’s what they said
Commenting on the appointments, Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis India said,
“Given the disproportionate growth all three agency brands have seen in client results, creative respect and revenue over the last few years, and the significant role the strategic function has played, it is the right time for us to introduce a force multiplier. Snehasis is a proven war horse who has been a great asset and most dependable partner to the agency. It’s a natural progression for him to bring his influence and impact across the other agencies. Ekta is a rare talent, with her wealth of experience and strategic acumen, she is the perfect strategic leader and cultural fit to take L&K Saatchi & Saatchi’s spirit of ‘Our Client’s Business Is Our Business’ to the next level.”
Snehasis added,
“My journey at L&K Saatchi & Saatchi has been transformational, and this new role promises to be orbit-shifting! Both Publicis India and Saatchi & Saatchi Propagate are on accelerated growth curves, and I am grateful to be an active part of their stories. With Ekta’s rich experience, deep wisdom and hunger for the new, I look forward to creating a symbiotic partnership that will unlock new possibilities for our clients, taking the L&K Saatchi & Saatchi ownership mandate to the next level. Looking forward to more audacity, challenges and rocket-like-growth!”
Ekta commented,
“L&K Saatchi & Saatchi is on a dynamic growth trajectory, redefining the role an agency can play for its clients’ business. I am thrilled to be a part of this enriching journey where commerce and culture beautifully fuel each other. I eagerly anticipate collaborating with the agency’s talented team, also learning and leveraging the power of the entire Publicis ecosystem to build solid brands that connect with their audience in unexpected and relevant ways.”
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