Current Global MENAT Appoints Sinead O’Connor

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Current Global MENAT, a division of Middle East Communications Network (MCN), has hired Sinead O’Connor as Senior Director to assist in the agency’s next phase of growth. O’Connor’s appointment is part of a comprehensive business growth plan as the agency expands throughout the region. Current Global recently won the MEPRA Small Agency of the Year 2023 and the PRCA MENA Small Agency of the Year 2024.

Sinead O’Connor appointed as Senior Director

She will be in charge of agency leadership, developing service offerings, including integration with MCN’s other agency brands, and developing a strategic client carousel in her new role. Currently, Global’s clientele includes New Balance, Heinz, Five Guys, Al Habtoor Motors, and Dubai Holding Entertainment.

O’Connor comes from a boutique agency in Dubai called A Communications, which serves clients in the government, technology, and construction sectors. O’Connor worked at Nelson Bostock Unlimited in London for the majority of her 15-year career, managing UK and EMEA communications for well-known companies like Google and YouTube, before moving to the United Arab Emirates last year.

Sinead’s previous endeavors

During her tenure in this position, she founded and grew an 11-person dedicated in-house agency for Canon EMEA that focused on integrated communications and content. In addition to being the Director, she oversaw DE&I, was in charge of bringing in and developing a diverse talent pool, and has a strong commitment to fostering inclusivity in the PR sector.

Here’s what they said

Peter Jacob, Managing Director of Current Global MENAT, said,

“We launched Current Global MENAT in September 2022, and hired our first full-time employee a few months later. Since then, we’ve significantly increased headcount, worked with some of the region’s most loved brands, delivered award-winning campaigns, and been named as Small Agency of the Year by both the PRCA and MEPRA. But it really is only the beginning for us. Sinead brings a wealth of experience – both in working with global clients and growing hiigh-performing agency teams – which fits perfectly with the vision for Current Global MENAT. We’re delighted to have her join the business.”

Sinead O’Connor added,

“What the Current Global team has achieved in such a small space of time, is seriously impressive. The passion and energy coming out of the agency is infectious and it’s no wonder they’ve been so successful to date. As the business enters its next phase of growth, we will be raising the bar even further and redefining what an earned-first communications agency looks like in the Middle East. I’m very much looking forward to getting stuck in.”

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Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.