Qualitative Intelligence Debuts Predictive Analytics for Real-Time Message Testing and Risk Assessment, with NEC’s Semantic Model Technology
Los Angeles – Consumer insights and personalization platform Qualitative Intelligence (QI) today unveiled advanced new social sentiment analysis and brand risk management capabilities, powered by NEC’s Semantic Model Technology. QI’s Voice of Customer AI SaaS solution, VoxQI, can now rapidly identify and analyze hundreds of multi-channel videos, images, and texts in minutes, empowering brands to accurately predict audience responses while minimizing compliance and social risk.
The new features are crucial today, as brands and advertisers navigate increased scrutiny and heightened sensitivity to shifting customer expectations and social trends. Brands invest billions of dollars into consumer insights, content testing, and customer intelligence to build equity and loyalty, and still get it wrong. With QI’s AI-powered platform, companies can test content and messages in real time, analyze sentiment at scale, and accurately forecast risks faster and more cost effectively than resource intensive research methods like surveys and focus groups.
“Traditional testing and monitoring tools and methods are falling short, exposing even well-established brands to the risks of backlash from poorly received campaigns. The need for rapid and accurate social sentiment analysis is clear,” says JD Rico, CEO of QI. “Our partnership with NEC X is focused on developing and optimizing advanced AI and NLP technologies for sentiment analysis. This collaboration aims to provide brands with the tools to navigate online sentiment effectively, ensuring their reputation and creative integrity are protected. With QI, we’re moving towards a future where brands can engage with their audiences confidently, backed by precise and insightful technology.”
This is the latest development in an ongoing collaboration between NEC and QI, which graduated from NEC X’s Silicon Valley venture studio program, Elev X! Ignite, in spring 2023. Elev X! provides access to NEC X’s comprehensive startup ecosystem and resources, including funding, hands-on support and mentorship, advanced technology integrations, skill-development workshops, strategic collaborations and more.
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“QI is empowering brands and advertisers to be bold and creative, without risking their perception. In today’s marketplace, where a single ad can shift public favor, this technology is indispensable,” said Shintaro Matsumoto, president and CEO, NEC X. “This collaboration showcases the powerful technological synergies we foster at NEC X. We’re proud to support QI and are excited to see them achieve new heights.”
VoxQI enables real-time message testing and risk assessment, allowing brands to create personalized and engaging communications while anticipating the audience’s response. The SaaS platform uses Voice of Customer AI to analyze anonymous data from past and current campaigns, customer reviews, real-time social trends, compliance and brand voice to create digital clones of target customers. The digital clones are then used to test marketing concepts and optimize messaging, streamlining the process and significantly reducing the financial risks associated with marketing campaigns.
QI’s predictive analytics lead to faster time-to-market for campaigns, and significantly reduced testing and impact costs.
NEC’s Semantic Model Technology is a proprietary machine learning algorithm and part of its growing portfolio of cutting-edge AI technologies. For this integration, the Semantic Model Technology is being used to increase the efficiency of QI’s large language model, training the platform in real-time to identify critical information and trends in user-generated content.
More information about QI can be found at https://www.voxqi.com/.
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The Coca-Cola Company Unveils Coca-Cola Lens, Its Proprietary Consumer Insights Platform
The Coca-Cola Corporation has introduced Coca-Cola Lens, an open-access insights platform that disseminates information and knowledge from hundreds of thousands of retail and foodservice establishments across North America. The platform was created to assist operators and retailers in overcoming their financial obstacles. It also aims to support their growth by assisting them in making defensible, fact-based decisions. Coca-Cola Lens, a platform designed to provide its retail and food service partners with “actionable insights,” is another way the beverage company is utilizing its emphasis on digital marketing channels. Its goal is to make information about current trends and future perspectives easily accessible.
Coca Cola’s proprietary consumer insights platform, Coca Cola Lens
The platform is designed to assist retailers who wish to concentrate on expanding their customer base by enhancing pertinent trends in order to predict consumer preferences. With more than 250,000 retail and 500,000 foodservice locations across North America, Coca-Cola feels it is in a unique position to offer real-time insights to companies that require them. It also signifies a substantial advancement in the way the business provides its retail partners with insights.
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Comprehensive insights on ever-evolving consumer trends
A collection of 16 thought leadership articles from Coca-Cola Lens delves into the subtleties of consumer behavior while offering a broad macroeconomic perspective and prospective perspectives. The articles address relevant subjects like the rise of premium water, the purchasing power of multicultural consumers, and the effects of digital ordering technologies. They are written by internal subject matter experts at Coca-Cola and are supported by data from reliable third-party sources and proprietary internal tools.
Coca-Cola Lens uses data and tools that are exclusively its own, along with insights from secondary and third-party sources, to create targeted insights that are then accessible through an easy-to-use website. The platform delves deeply into the behavior of its users before panning out to display the context and trends that make up the overall picture. Every quarter, new content will be released with the aim of adding more context to the data. The initial articles will center around various themes such as e-commerce shares, diner psychology, digital trends, macro forces and trends, meal missions, and Gen Z.
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Additionally, the platform provides advice on revenue-generating strategies for anything from cold vault inventory management to restaurant menu optimization. Quick-read, easily digestible articles are visually enhanced by the use of charts, graphics, and photos. Every quarter, four to six new articles are added based on suggestions from Coca-Cola associates and customers. An enormous quantity of data is being collected from all directions in the quickly evolving world of today. Everyone involved in the beverage industry, from cashiers at single-unit retailers to CEOs of chains of 10,000 restaurants, can gain from the practical insights Coca-Cola Lens provides.
Coca-Cola Lens’ official debut
Coca-Cola Lens will make its formal debut at the 2024 National Restaurant Association Show in Chicago. An educational session titled “Data and Dining: Feeding Growth with Actionable Insights” will be held to inform attendees about the platform.
The Coca-Cola Co. is a global beverage company with its headquarters located in Atlanta. Its products are sold in over 200 countries and territories. Among the brands in the company’s portfolio are Sprite, Fanta, Dasani, Smartwater, Vitaminwater, Topo Chico, and Minute Maid. Over 700,000 people work for Coca-Cola worldwide along with its bottling partners.
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Here’s what they said
Pamela Stewart, chief customer officer for Coca‑Cola North America, said.
“We are launching Coca‑Cola Lens to deliver on the promise to create value beyond beverages to our customers, while serving as thought partners and consultants. Together, we will navigate this dynamic landscape, leveraging data and tools to drive our business strategies forward and accelerate growth.”
Dagmar Boggs, head of foodservice at Coca-Cola North America stated,
“Coca-Cola has always been dedicated to driving growth with our partners. With the launch of Coca-Cola Lens, we’re taking that commitment to the next level. Now, customers will be able to self-serve the actionable insights they need, precisely when they need them, empowering our partners to navigate the evolving landscape with confidence and agility.”
Nexxen, Stagwell team up to accelerate seamless audience discovery for marketers
Singapore – Global marketing and communications group Stagwell and global advertising technology company Nexxen has announced that they are teaming up to to offer an immersive suite of data solutions and integrated applications within the Stagwell Marketing Cloud, through which advertisers can gain a deeper understanding of consumers to enhance engagement and drive results.
The announcement comes as Nexxen launches the Nexxen Data Platform, building and expanding upon its proprietary data management platform. The platform provides an enriched ecosystem in which brands can securely and effectively input data of their choosing (first-party, contextual, second-party and more) to augment their audiences with Nexxen’s unique data assets and proprietary applications including contextual audience discovery tools.
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Moreover, the availability of automatic content recognition (ACR) data through the platform enables advertisers to better understand viewability patterns and optimally allocate spend across linear and digital TV.
Various capabilities of the partnership are made possible through Nexxen’s proprietary unified identity graph. The solution, which will be broadly accessible through the Nexxen Data Platform, will combine and deduplicate multiple identifiers into a merged graph to enable increased scale, frequency capping and better targeting and attribution at the person and household level. The unified graph will also help advertisers address changes in privacy and identity, including cookie deprecation.
Mark Penn, chairman and CEO at Stagwell, said, “As Stagwell grows our assets and pipeline within the media ecosystem, this partnership with Nexxen is a win-win for clients. Clients of the Stagwell Marketing Cloud can leverage the Nexxen Data Platform, specifically Nexxen’s proprietary identity graph and Stagwell’s clean room capabilities, to effectively maximise their campaigns with unified and comprehensive views of valuable audiences across touchpoints and devices, in a privacy-compliant manner.”
Meanwhile, Ofer Druker, CEO at Nexxen, commented, “Emerging technology like the Nexxen Data Platform is enriching advertisers’ knowledge of consumers and improving engagement, enabling a shift from exclusively buying media to buying against audiences, and it is driving better results. Our important partnership with Stagwell brings advanced data solutions to top tier brands around the globe, and will grow in incremental layers of innovation and value as we put data at the core of Nexxen’s strategic roadmap.”
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