Taboola’s AI Ad-Creation Tool in Beta Testing: Revolutionizing Ad Tech

Taboola announced it is testing integrating generative AI into its ad platform, including ChatGPT by OpenAI. The new technology enables advertisers to enhance their advertising campaigns using AI-derived ads, titles, and content, and take them to the next level. Using natural language processing (NLP) and machine learning (ML), they can quickly generate various ad options and select the most suitable content based on their queries, ultimately improving the efficiency and success of their campaigns.

Taboola is using AI to generate high-performing ads by leveraging data from the billions of engagements its ads receive annually. This will result in maximum impact and reach for advertisers. The company is also exploring other uses of AI to improve its overall business efficiency.

“We are thrilled to be experimenting with ways we can integrate cutting-edge generative AI technology into our platform, including the highly advanced ChatGPT,” states Adam Singolda, founder and CEO of Taboola.  

He adds, “We believe AI technologies will revolutionize the way advertisers create and optimize their ads to drive performance, providing them with additional tools they need to succeed in the fast-paced world of online advertising.”

Taboola’s AI-powered ad creation tool is in limited Beta testing, with plans to make it available to advertisers later this year.

Interesting Read: Tête-à-Tête With ChatGPT- The Power Of AI