Sydney Airport Reappoints JCDecaux

The media estate at Sydney Airport will be significantly upgraded, with an emphasis on the outer road network, parking lots, and terminals

JCDecaux was reappointed by Sydney Airport as its exclusive media partner for the country’s top airport advertising contract after a demanding and competitive pitch procedure. The new contract is effective July 1 and extends until 2029. The media estate at Sydney Airport will be significantly upgraded, with an emphasis on the outer road network, parking lots, and terminals. The latter is done to optimize the potential of the Sydney Gateway Road project, which is set to open later this year.

JCDecaux retains Sydney Airport media tender

A 2000 square meter digital large format billboard and Giftbox, one of Australia’s largest billboards, are part of the airport’s media estate. The announcement and the debut of Sydney Airport’s Brand Connect platform are simultaneous. The transformation of Sydney Airport is still ongoing at both the international and domestic terminals. With the opening of Australia’s fastest-growing luxury retail district in the international terminal and a new department store offering streamlined check-in, security, and amenities across the domestic terminals, the airport has ushered in a new era of traveler experiences.

In collaboration with renowned architects Tzannes, JCDecaux will unveil a plethora of new iconic features, especially in the redesigned T1 international terminal. Additionally, there are plans to improve current assets, such as the digital large format sites that are a part of the St. Peter’s Interchange and the new Domestic Gateway. Sydney Airport will work with JCDecaux to leverage enhanced and new data capabilities.

Sydney Airport and JCDecaux’s partnership and enhanced data capabilities

Sydney Airport and JCDecaux will work together to leverage new and enhanced data capabilities as part of their new partnership. Brands will be able to acquire more profound insights into their audience thus, giving them creative approaches to comprehend, target, and win over valuable customers. The fact that JCDecaux and Sydney Airport are still partners highlights the company’s strength in the trans-Tasman airport advertising market, which also includes Perth, Adelaide, Auckland, Christchurch, and Queenstown in its impressive portfolio.

JCDecaux is the preferred media partner for 153 major airports in 38 countries, including London Heathrow, Paris Charles-de-Gaulle, Dubai, Shanghai, Singapore, and LAX. For the first time, advertisers can now run multi-market programmatic campaigns across 15 of the busiest airports in the world, including Sydney Airport, thanks to JCDecaux’s introduction of its global programmatic airport solution this year. It gives advertisers and agencies access to more than 70 million passengers each month and more than two billion impressions from JCDecaux’s global network of more than 3,000 screens.

Here’s what they said

Steve O’Connor, CEO of Australia and New Zealand, JCDecaux, said,

“Sydney Airport has set a bold and ambitious vision for the future. With passenger numbers expected to grow to over 50 million in the next three years, we are perfectly aligned to deliver the ongoing transformation of their international and domestic passenger experience. Retaining this contract solidifies our position as a leader in premium airport advertising both locally and globally. We can’t wait to continue our partnership and deliver our refreshed and remarkable offering to both Sydney Airport and the market.”

Sydney Group Executive – Commercial Mark Zaouk stated,

“We’re delighted to continue our strong partnership with JCDecaux, who share our vision to make Sydney Airport the premier airport media destination in the region. Our objectives were to reset our media portfolio and push the boundaries on what airport media could be – beyond traditional out-of-home advertising and into a more holistic suite of media opportunities across partnerships, activations, and sponsorships. We believe Sydney Airport offers one of the most compelling media propositions in Australia, with a unique ability to connect iconic brands with highly qualified, high-value audiences when they’re most engaged. Every year almost half of Australia’s international passengers land here and over the course of this agreement we expect to move beyond 50 million passengers annually, presenting an incredible opportunity for advertisers. Through the tender process we affirmed that JCDecaux are the right partner and the entire team here is excited and energised to be working with them to realise our ambitions.”

Jemma Enright, general manager – Airports ANZ at JCDecaux, commented,

“We are reinventing Sydney Airport for advertisers after extensive consultation with brands. Our focus isn’t just on delivering ads. We have developed more impactful ways to engage with travellers throughout their journey, and a new model to influence them at the right moment with the right experiences, creating meaningful interactions that drive results for brands.”

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Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.