Salim Ali has joined Gupshup, the Conversation Cloud, as its Chief Marketing Officer. Salim, who is based in Silicon Valley, will oversee full-stack marketing for all routes to market and the whole value chain. With nearly thirty years of experience, he will provide a broad range of solutions that make up the Gupshup Conversation Cloud, thereby aiding in the company’s global growth and expansion.
Salim brings extensive marketing experience, having built and scaled business lines across large enterprises and startups. He has led large, globally distributed teams. Salim ran all aspects of marketing at WordPress VIP in his prior position as CMO, including product marketing, industry and customer marketing, and enhancing the WordPress brand voice. Prior to founding WordPress VIP, he managed international teams in the MENA, APJ, LatAm, UK/EU, and SAP markets while holding senior positions at Avalara, Veritas Technologies, and SAP.
He will be in charge of developing an engaging and motivating platform and brand story for the company’s target audience cohorts at Gupshup, scaling demand generation internationally, and enhancing customer marketing initiatives through the expansion and development of critical GTM capabilities. For global coverage and faster growth, you’ll need marketing operations, ROI-based storytelling, industry marketing, and value messaging. Salim has an M.S. in computer science from Louisiana State University and an MBA from Northwestern University’s Kellogg School of Management. He is a passionate movie enthusiast who enjoys Bollywood and Hollywood productions equally.
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Beerud Sheth, CEO and Co-founder, Gupshup said,
“I am excited to welcome Salim to Gupshup as we further strengthen our very capable marketing leadership. His established expertise in accelerating enterprise digital experiences across global markets will be instrumental in propelling our growth. I am confident that he’ll fit in well with our culture and help take marketing to the next level, driving great impact with customers and investors alike.”Â
Salim Ali, Chief Marketing Officer, Gupshup stated,
 “I’m thrilled to join Gupshup at this stage of global growth. It’s an exciting phase for us as brands across the globe are investing in direct, contextual and immediate conversation capabilities to accelerate marketing, sales and CS imperatives. The 45,000+ brands powered by Gupshup is a sneak peek into how 1:1 conversations at scale is the inevitable future.“
