Sainsbury’s Expands a 3 Decade Agency Relationship

Sainsbury's, PHD, media planning, media buying, marketing, partnership, data-driven, advertising, UK, innovation, customer journey, growth, strategy, Radha Davies, Ali Reed,

Following a UK media planning and buying review, Sainsbury’s has appointed PHD to its integrated media planning and buying remit for the next three years. PHD UK has been a media agency partner of Sainsbury’s for the past 28 years and it will now expand remit to oversee all media planning and buying operations on behalf of Sainsbury’s.

Radha Davies, director of marketing, brands, planning and creative at Sainsbury’s, said:

“We believe PHD is the right partner to help us deliver on our strategic objectives over the next three years. Throughout the process the agency was able to articulate a compelling case for a single agency model and embedded this in innovative, insight-based, holistic media planning.”

Ali Reed, CEO, PHD UK said

“PHD and Sainsbury’s is one of the industry’s most enduring client/agency partnerships. But it’s a partnership looking to the future, not the past. Our integrated agency as a platform model will deliver a data-driven approach to growth that connects every part of the customer journey – helping Sainsbury’s out think, out pace, and out grow the competition.”

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