Published on: May 15, 2026
Razorpay has announced the elevation of Apuarv Sethi to the position of Chief Marketing Officer (CMO), expanding his responsibilities to lead the company’s marketing and SME growth strategy across India and Southeast Asia.
In his new role, Sethi will drive Razorpay’s go-to-market initiatives, revenue growth strategies, ecosystem partnerships, and expansion plans across multiple products and markets. A major focus area will be strengthening AI-driven marketing capabilities to enhance customer engagement, predictive marketing, and long-term brand trust.
Sethi joined Razorpay in April 2021 as Vice President of Marketing and was later promoted to Senior Vice President – Marketing. Over the years, he has played a key role in shaping the fintech company’s brand strategy, product marketing, communications, customer engagement, and performance marketing efforts, while also supporting growth in SME-focused business segments.
He has also led several notable campaigns for Razorpay, including “Backing India’s Boldest”, “#ImaginedThroughAI” and “Get Paid, Not Played”, contributing to the company’s culturally relevant and insight-driven brand positioning.
With close to 20 years of experience, Sethi has worked across industries such as fintech, SaaS, ecommerce, and education. Prior to Razorpay, he held leadership positions at Flipkart, Mindtree, and Manipal Global Education Services, focusing on growth strategy, monetisation, branding, and go-to-market operations.
Congratulating Apuarv on his elevation, Rahul Kothari, COO, Razorpay, said, “Apuarv has played an instrumental role in shaping Razorpay’s brand journey over the years. His deep understanding of customer behavior, combined with a strategic and creative vision, has helped us build a brand that resonates with small businesses and entrepreneurs across the country. As Razorpay strives for global expansion, strong brand leadership will be more important than ever. Apuarv’s ability to blend storytelling with business impact makes him the ideal leader to drive our marketing vision forward. We hope to see Razorpay building meaningful customer connections under his leadership.”
Apuarv Sethi, Chief Marketing Officer, Razorpay, said, “The future of marketing won’t be built by AI alone, nor by human instinct in isolation, but by the powerful intersection of both. At Razorpay, we’ve always believed that the most meaningful innovation is the kind that solves real problems for businesses. As we step into an increasingly AI-native world, the opportunity before us is to reimagine how brands connect, build trust, and create value at scale – while keeping human creativity and empathy at the core. For India’s small businesses, this is a transformative moment.”
He also added, “My focus will be on shaping marketing that is not just smarter and more efficient, but deeply intuitive and purposeful, and drive meaningful SME brand growth – helping India’s disruptive entrepreneurs unlock their next phase of growth and scale with confidence.”
Read more: Razorpay Elevates Gokuldas K To Senior Director Of Marketing
