Published on: June 9, 2026
Gurugram 9th June, : AdGlobal360 (AGL), India’s leading MarTech company and a member of Hakuhodo International, has been appointed as the integrated digital media partner for Radico Khaitan, one of India’s leading IMFL companies and home to iconic brands including Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Whisky, Magic Moments Vodka, and 8PM Whisky.
Under this mandate, AGL will lead digital media strategy, media planning & buying, social media, influencer engagement, and insight-led digital solutions across Radico Khaitan’s portfolio of brands, with the objective of deepening digital brand presence and driving meaningful consumer engagement at scale.
The partnership brings together Radico Khaitan’s strong portfolio of consumer brands and AGL’s integrated capabilities across media, creator ecosystems, data intelligence, and digital solutions. Backed by Hakuhodo’s Sei-Katsu-Sha philosophy, the collaboration aims to create meaningful and culturally relevant digital experiences for consumers across touchpoints.
Commenting on the partnership, Kunal Madan, Chief Marketing Officer at Radico Khaitan, said, “At Radico Khaitan, our focus remains on building brands that are deeply rooted in emotion and cultural relevance, while staying sharply aligned to evolving consumer expectations. In collaboration with AGL, we look forward to strengthening our creative and digital marketing ecosystem to deliver more meaningful and impactful brand experiences at scale.”
Speaking on the win, Rakesh Yadav, CEO, AdGlobal360, said, “Radico Khaitan has built some of India’s most beloved brands by staying deeply connected to consumer culture, and that is exactly the kind of partnership where data and creativity must work as one. We are excited to bring together insight-led creative intelligence, technology, and strategic media expertise to strengthen their digital presence and consumer engagement. This win reflects our belief that the most impactful brand experiences are built at the intersection of deep consumer understanding and smart marketing architecture.”
The partnership reflects a shared focus on building brand presence that remains culturally relevant, visible and discoverable as consumer attention increasingly shifts across search, social and AI-driven digital experiences.
Read more: AdGlobal360 (AGL) Wins Integrated Digital Mandate for Hisense India and Toshiba TV
