Publicis Groupe South Asia has appointed Paritosh Srivastava as Chief Executive Officer of BBH India. This new role adds to his current responsibilities as CEO of Saatchi & Saatchi India and Saatchi Propagate India, where he continues to play a key role in the leadership team of Publicis Groupe South Asia. Paritosh will collaborate closely with BBH India’s Managing Director and Chief Operating Officer Himanshu Saxena, and Chief Creative Officer Parikshit Bhattaccharya to drive the agency’s strategic growth and enhance its service offering to clients.
Joining Paritosh at BBH India is Snehasis Bose, who steps into the role of Group Chief Strategy Officer. Snehasis will maintain his position as Group Chief Strategy Officer at Saatchi & Saatchi India and Saatchi Propagate India.
BBH India has shown remarkable growth in recent years, driven by the leadership of Himanshu and Parikshit, pushing creative boundaries and delivering impactful campaigns. The agency has expanded its client portfolio with brands such as L’Oréal, Suntory Spirits, Taj Group of Hotels, HDFC Ergo, CaratLane, and Nestlé Milkmaid.
With these new appointments, BBH India is poised for further growth, creating future-forward solutions that drive brand success. The agency’s leadership team is focused on scaling new heights, enhancing operations, and achieving creative excellence.
Paritosh brings over 25 years of experience in advertising and has been with Publicis Groupe since 2011. His expertise spans diverse categories, including Beauty & Personal Care, FMCG, BFSI, retail, alco-bev, and many more. A strong advocate for Publicis Groupe’s Power of One model, Paritosh has delivered impactful outcomes for brands like Diageo, P&G, Skoda, Renault, and Hero.
Snehasis, with 25 years of experience, has been with Publicis Groupe for over a decade. He has driven significant growth for notable brands like Hero MotoCorp, ITC, and Renault. His partnership with Paritosh over the past five years has been instrumental in the success of Saatchi & Saatchi India and Saatchi Propagate India.
Himanshu, who joined BBH India in 2022, brings extensive experience across global agencies and Indian companies in the South Asia region. Parikshit, BBH India’s Chief Creative Officer since 2023, has worked with global brands like Apple, Airbnb, and Adidas, and is the only creative leader in India to have won Grand Prix at all three major Cannes Lions shows – Dubai Lynx, Spikes Asia, and Cannes Lions.
Anupriya Acharya, South Asia CEO of Publicis Groupe, commented,
“These appointments underscore our commitment to strengthening BBH’s leadership and expanding its spectrum of capabilities. Paritosh has demonstrated strong expertise in delivering impactful business solutions through our Power of One model across multiple clients. I’m confident that in this role, supported by Snehasis, Himanshu, and Parikshit, he will further enhance the agency’s culture of innovation and strategic initiatives.”
Paritosh added,
“I am excited to lead BBH India into its next chapter, alongside an exceptionally talented team. Our vision is to make BBH India an agency for tomorrow—where modern creativity helps brands navigate the complexities of the evolving marketing landscape. We also aim to build an agency that fully leverages the scale and width of Publicis Groupe’s Power of One.”
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