Majid Al Futtaim’s Precision Media has partnered with Publicis Media Middle East to bring a new level of intelligence and efficiency to retail media, with an AI-powered omnichannel offering that promises to transform how brands connect with customers across the region.
The partnership aims to enable brands to tap into a powerful data ecosystem, using past shopping behavior and real-time insights to deliver more relevant, targeted, and measurable campaigns. This integrated approach will help brands reach high-intent shoppers across both physical and digital retail touchpoints—ultimately maximizing performance and precision.
“By tapping into a network that reaches more than 6 million unique users, Precision Media is redefining the role of retail media within broader media strategies,” said Dr. Gunther Helm, CEO at Majid Al Futtaim Retail. “Through deep customer insights and AI-powered in-store engagement combined with real-time transactional data, we enable brands to achieve precision targeting, measurable impact, and meaningful customer reach.”
The collaboration extends a long-standing relationship between Majid Al Futtaim and Publicis Media, opening new doors for brand partners to deliver integrated omnichannel campaigns within one of the region’s most trusted retail environments.
“Majid Al Futtaim is one of the most influential retail players in the region, and a long-standing strategic partner for Publicis Media,” said Tony Wazen, CEO, Publicis Media Middle East. “By combining Precision Media’s data-rich environment with our omnichannel planning capabilities, we’re unlocking smarter, more connected retail media solutions that deliver measurable impact for brands and meaningful experiences for consumers.”
With access to Precision Media’s 212 digital screens across 25 Carrefour hypermarkets in the UAE—powered by sensor-based AI—the partnership will provide real-time, adaptive advertising based on shopper demographics and behavior. This fusion of technology and shopper data aims to create more dynamic and relevant advertising experiences right where it matters most: at the point of decision.
As retail media continues to rise as a cornerstone of modern advertising strategies, this collaboration positions both partners at the forefront of innovation—helping brands not only reach, but truly resonate with today’s evolving consumer.
