Published on: August 12, 2026
Mumbai, 12th August, 2026: Publicis Digital Experience (PDX) India, part of Publicis Groupe India, has today announced the appointment of Prashant Sukhwani as Managing Partner, Social. His appointment reinforces PDX India’s focus on strengthening its differentiated social offering which combines AI, data, creators and cultural intelligence to deliver measurable business growth for clients.
PDX India is built to help brands unlock growth through mid- to after-funnel expertise, with Social @ PDX India serving as one of its three core solution practices, purpose-built for the new era of social marketing.
Powered by Publicis Groupe’s proprietary Connected Identity solution, which creates a single, consistent view of individuals across media, creative, content, commerce, CRM and influence in a privacy-compliant way; and strategic creator partnership with Influential India, the Groupe’s global creator marketing company and platform; Social @ PDX India combines AI, people-based intelligence and cultural insights to help brands move beyond demographic targeting and engage the right cohorts, communities and creators.
Designed to operate at the speed of culture, the practice identifies emerging trends, activates the moments that matter through an AI-enabled creative ecosystem, and translates cultural relevance into measurable business growth.
In his new role, Prashant will lead Social @ PDX India, partnering with brands to deliver integrated strategies across social, creators, content, search and performance. He will work closely with Amaresh Godbole, CEO, PDX India and Chief AI Experiences & Solutions, Publicis Groupe India.
Prashant joins PDX India with over 16 years of marketing leadership experience across ITC, Bunge and Burger King India, where he most recently served as Vice President, Marketing. He has led brand transformation, digital transformation and integrated marketing strategies across leading consumer brands. At Burger King India, he drove a digital-first marketing transformation by unifying brand, content, media, CRM and performance, while strengthening first-party data capabilities and accelerating business growth.
On Prashant’s appointment, Amaresh Godbole, CEO, PDX India and Chief AI Experiences & Solutions, Publicis Groupe India said, “Social has fundamentally changed. Winning today requires brands to move at the speed of culture while staying accountable to business outcomes. Prashant brings deep experience in building integrated, digital-first marketing ecosystems, and we’re excited to have him lead Social @ PDX India as we continue helping brands navigate the next era of social marketing.”
Prashant Sukhwani, Managing Partner Social, PDX India, said, “Throughout my career, I’ve believed that great marketing isn’t about channels. It’s about solving business problems. Consumers experience one brand, not separate teams for social, creators, search or performance and that’s exactly what drew me to this opportunity. By bringing together AI, data, cultural intelligence and creators into one integrated ecosystem, the practice offers brands a smarter, faster way to build stronger customer relationships and drive sustainable business growth. What stands out is the way Social @ PDX India brings structure to the complexity of modern social marketing. I’m excited to partner with our clients as they build the next chapter of growth.”
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