Team Pumpkin Wins The Marketing Mandate For The Maeva Store
Award-winning digital marketing agency Team Pumpkin has emerged victorious in the competitive bid for the marketing mandate of the esteemed luxury home fragrance and decor brand, The Maeva Store. As part of this mandate, the agency will manage the brand’s social media,...
Häagen-Dazs Names BBH As Its Global Lead Creative Agency
Häagen-Dazs, General Mills’ iconic luxury ice cream brand, has named BBH as its global lead creative agency, rekindling one of advertising’s most innovative creative partnerships. With this appointment, the agency-brand relationship that has existed since the...
Saatchi & Saatchi Bags Ibis Global Strategy and Creative Business
Saatchi & Saatchi UK has won the global creative account for Accor’s budget hotel brand Ibis after a pitch involving several undisclosed agencies, capping off a record year of new business in 2023. For the group of hotels, including Ibis, Ibis Budget, and Ibis...
Madison Loop Wins Oberoi Realty’s Integrated Communications Mandate
Oberoi Realty, the largest real estate company in Mumbai, has awarded the integrated communications mandate to Madison Loop, the digital-first creative and strategy arm of Madison World. For the client, the agency will be in charge of performance marketing, social media,...
SMART Bazaar Unveils a Heart-warming Father’s Day Film – #KarmSePita
In celebration of Father’s Day, SMART Bazaar released a touching new film, #KarmSePita. This heartfelt tribute explores the often unspoken, tender side of fatherhood, highlighting the emotional impact a father’s love and values have on his children.
Fatherhood is...
WARC Awards 2024: Leo Burnett Mumbai wins two Grands Prix
The highest accolades of the The WARC Awards for Effectiveness 2024, in association with LIONS, are announced. The awards honour the best marketing campaigns from across the globe that deliver strategic brilliance and effective impact to drive commercial success.
Six Grands...
Network18 Onboards Sanchayan Paul as CHRO – Designate
Network 18 has named Sanchayan Paul as its new Chief Human Resources Officer (CHRO-Designate). Sanchayan brings a wealth of experience and expertise to the position after an illustrious 25-year career that included success in a variety of industries and roles.
Network18...
The LadBible Group and Peacock Ink Seven-Figure Advertising Partnership
The NBCUniversal streaming service Peacock has inked a seven-figure advertising deal with lifestyle publisher LadBible Group. With this partnership, LBG enters the American market for the first time since purchasing Betches for $24 million in October. According to Jake...
Dollar General Selects Criteo to Enhance its Retail Media Offering
Criteo, the commerce media company, today announced a new partnership with Dollar General Media Network (DGMN), the retail media arm of retail giant Dollar General. The partnership supports Dollar General’s onsite sponsored ad offerings, with plans to extend access to newer...
LG Electronics Chooses Avian WE As Its External Communications Partner
LG Electronics, a consumer durables brand in India, has chosen Avian WE as its external communications partner. Avian WE will be in charge of all-encompassing communications plans meant to raise awareness of LG’s corporate activities, such as its employer branding,...