Omantel, in partnership with Publicis Groupe Middle East, has unveiled Oman’s first AI-driven AdTech platform, a milestone designed to accelerate the nation’s digital economy and reshape the advertising ecosystem.
The platform combines Omantel’s nationwide infrastructure and market presence with Publicis Groupe’s global expertise in media, data, and technology. Together, they bring advertisers, agencies, and publishers a future-ready solution that enables real-time campaign targeting, smarter measurement tools, and advanced inventory management capabilities.
As the first-of-its-kind AdTech platform in Oman, this initiative directly aligns with Oman Vision 2040, supporting the country’s long-term goals of digital transformation, economic diversification, and innovation-led growth.
Eng. Aladdin Bait Fadhil, Chief Commercial Officer, Omantel said,
“This is more than a platform, it’s a national leap forward. We’re not simply launching a new advertising solution; we’re laying the foundation for a smarter, more connected digital economy. Together with Publicis Groupe Middle East, we are building an ecosystem that empowers brands, publishers, and agencies to collaborate, innovate, and grow in ways that were previously unimaginable. This initiative reflects the ambition of Oman Vision 2040, not just in its technological sophistication, but in its ability to drive economic diversification, unlock new revenue streams, and position Oman as a regional benchmark in intelligent media and data-driven transformation. Through this system, we aim to redirect and optimize advertising spend within the local market – contributing to the growth of the national economy and reducing financial outflows abroad. This initiative reflects our ambition to deliver a pioneering technology project that originates in the Sultanate of Oman, with the potential to scale across the GCC. It’s a strategic step toward building smarter, more connected media ecosystems that serve both local innovation and regional expansion”
Bassel Kakish, Chief Executive Officer of Publicis Groupe Middle East & Turkey, added:
“We are proud to partner with Omantel on this transformative journey. This initiative sets a new benchmark for how telecoms and media can collaborate to unlock value, drive innovation, and shape the future of advertising in Oman and beyond.”
Built on Omantel’s high-speed infrastructure, the platform is designed for scalability and supports first-party data strategies—a critical advantage in today’s privacy-conscious digital landscape. With this launch, Oman joins leading regional markets embracing AI-powered advertising technologies.
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