Ogury and has announced a direct integration with The Trade Desk, both being leaders in advertising globally. Through this integration, media buyers can now have access to Ogury’s high-performance, privacy-protected mobile advertising capabilities.
This direct collaboration will enable agencies to create Programmatic Guaranteed campaigns, leveraging Ogury’s curated inventory, data targeting capabilities, and global presence to run ads more effectively, in accordance with an industry-wide trend toward Supply Path Optimisation.
Interesting Read: The Trade Desk & Lifesight Partnership: What It Means For Indian Marketers!
Thomas Pasquet, CEO, Ogury said –
“We’re glad to work more closely with The Trade Desk, one of the world’s leading DSPs. Programmatic buying represents an important part of our revenue. With this direct integration we’re simplifying the life of media buyers, allowing them to easily get access to our unique solution based on quality inventory and relevant targeting, with user privacy in mind.”
In this collaboration, The Trade Desk can take advantage of Ogury’s following integrated solutions:
Interesting Read: Clean Rooms Explained: How Marketers Can Prepare For Cookieless World
While Ogury transactions have been accessible on The Trade Desk for some years, this new direct integration enables media buyers to quickly activate new types of partnerships like Programmatic Guaranteed.
Media buyers may now use a variety of buying strategies to obtain Ogury’s data-enriched impressions. Similarly, publishers in Ogury’s ecosystem gain from increased demand for their advertising inventory, which The Trade Desk’s brand and agency clients provide.
Also Read: Trade Desk Partners With Choueiri Group For Better Programmatic Access In MENA
