Published on: May 14, 2026
MUMBAI, INDIA, May 14, 2026: Ogilvy India, in collaboration with Google, has unveiled a bespoke AI Creative Studio designed specifically to augment the agency’s creative capabilities. This new internal platform serves as a powerful tool for creative teams, enabling rapid execution of IP-protected and on-brand still and video assets while streamlining the workflow from initial ideation to final delivery.
The AI Studio is engineered to supercharge the origination process, functioning as an intuitive creative partner rather than a replacement for human talent. By leveraging advanced generative AI tools, the studio significantly accelerates the creation timeline, allowing teams to move seamlessly from abstract ideation to high-fidelity concept cards and final assets at a pace previously unattainable.
Key to the creative studio’s design is a simple and intuitive interface, ensuring that the technology remains accessible to art directors, copywriters and designers. This user-friendly environment allows creative teams to focus on storytelling and strategy while the AI handles the visualisation heavy lifting.
Commenting on the launch, VR Rajesh, Group Chief Executive Officer, Ogilvy India, said: “Creativity is at the core of everything we do at Ogilvy. Partnering with Google to build this bespoke AI Creative Studio gives our teams the speed and agility to scale brilliant ideas securely. It equips our people to push the boundaries of modern storytelling. We want to consistently raise the bar for our clients, and this technology powers us to do that at an unprecedented speed.”
Satya Raghavan, Director, Marketing Partners at Google, added: “Ogilvy India has enabled a new era of secure, scalable and distinctly human storytelling for brands by combining Google’s advanced generative AI technology with Ogilvy’s unparalleled creative expertise.”
Beyond speed and efficiency, this AI creative studio unlocks new possibilities in hyper personalisation. The creative studio is equipped to generate social media assets tailored to specific audience cohorts, perform virtual try-ons and produce distinct visual narratives that adhere strictly to client brand guidelines.
This launch represents a targeted effort to further integrate AI directly into the creative floor, providing Ogilvy’s workforce with a specialized augmentation tool that enhances the quality and relevance of creative output in an increasingly digital-first landscape. Early pilots have seen creative teams reduce concept-to-asset timelines significantly, freeing up more time for creative excellence. As Ogilvy India enters 2026 as a transformed creative partner, this AI Studio represents the next frontier in its commitment to borderless creativity—where human ingenuity and technology converge to build brands that outlast the moment.
Read more: Changan Automobile Taps Ogilvy to Spearhead a New Era of Global Brand Building
