Noise Announces the Acquisition of SocialBoat, an AI-Powered Women’s Wellness Platform
Noise, India’s leading smartwatch, and connected lifestyle brand has announced the acquisition of SocialBoat, an AI-powered women’s wellness platform, for an undisclosed sum. This calculated action fits into Noise’s larger plan to promote smart ring innovation. Through the acquisition, Noise will be able to offer more tech products and develop its unique innovation capabilities for its flagship, high-end smart wearable, the Luna Ring.
Noise acquires SocialBoat, an AI-driven women’s wellness platform
Noise, leveraging SocialBoat’s deep expertise in AI and women’s health, aims to redefine consumers’ experience of its smart ring by strengthening health tracking analytics and will now be able to integrate AI to ensure the overall well-being of the women cohort, allowing them to achieve their full potential and ‘rise to brilliance’.
In the women’s health category, SocialBoat, an AI-focused start-up, had the highest rating among Indian apps. The platform provides individualized recommendations for nutrition, exercise, menstrual health, and general well-being through the use of AI-powered algorithms that analyze data from a variety of sources, including wearables.
Noise to become the first company to integrate AI in smart ring
As a result of the announcement, Noise becomes the first company in the world to incorporate artificial intelligence (AI) into a smart ring, following Noise’s recent launch of the AI feature in its Luna Ring. Swapnil Vats, the CEO and co-founder of SocialBoat, has joined Noise’s innovation team as part of the acquisition. By doing this, Noise is demonstrating its dedication to leading the way in smart ring innovation and positioning Luna Ring as the most effective wellness partner available to consumers.
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Noise’s customer-centric innovation
In the smart wearables sector, Noise has become a shining example of consumer-centric innovation by constantly reinventing itself. With every step forward, the brand has changed the game and established new standards for innovation. The company is positioned to open up new avenues for wellness-focused technology by incorporating SocialBoat’s experience into its ecosystem and meeting the changing demands of modern consumers.
Here’s what they said
Amit Khatri, Co-Founder, Noise, said,
“We firmly believe that this strategic acquisition will propel innovation in Luna Ring. Luna Ring was launched to transform the lives of users profoundly and in our commitment to nurturing the Luna ecosystem, we recently brought AI to Luna Ring, becoming the first brand to enable smart rings with AI. We will continue to take steps to further enhance the overall smart wearable experience.”
Author Profile
- Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.
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