Insider.in, India’s ticketing and events platform, and NODWIN Gaming, a new age youth entertainment, gaming, and esports company, have entered into a multi-year strategic partnership. This collaboration represents a significant milestone for NODWIN gaming, as Insider.in is now the official ticketing partner for the company’s main IPs in India, including DreamHack, NH7 Weekender, and Comic Con India. Insider.in has committed itself to providing fans nationwide with a wide variety of live and online entertainment experiences over the past few years.
This strategic partnership has a solid foundation thanks to NODWIN Gaming’s long-standing relationship with Insider.in through several events. NODWIN Gaming will make sure that its audiences have quick and simple access to the greatest live entertainment experiences by utilizing Insider.in’s ticketing solutions. Additionally, Insider.in will begin to assume a pivotal role in enabling long-term, mutually beneficial brand alliances for the intellectual property of NODWIN Gaming.
Insider.in has established a distinct presence across 300+ cities through ticketing, marketing, and curating differentiated consumer experiences. Because it hosts events in a variety of entertainment genres, including comedy, sports, theater, and music, the platform has come to be associated with urban culture. This synergy makes it possible for events to reach a wider audience base and is in perfect harmony with NODWIN Gaming’s vision of producing unmatched entertainment experiences across markets.
Zomato purchased Wasteland Entertainment’s Insider.in brand from Paytm. According to exchange filings, the transaction was finalized on August 28, 2024. With its wide range of intellectual properties in the areas of esports, music, pop culture, gaming, cosplay, and more, NODWIN Gaming is transforming the Indian youth entertainment market and producing immersive experiences that appeal strongly to the youth of today.
NH7 Weekender, one of the biggest music festivals in the country, Comic Con India, the premier destination for all things pop-culture, and DreamHack India, the nation’s gaming festival, are a few of its flagship events that draw sizable crowds from all over the country. Through easier ticketing and more accessibility for attendees, the collaboration with Insider.in will help these events gain even more notoriety.
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India’s organized live events market grew 20% to INR 88 billion in 2023, and is expected to grow at a CAGR of 18% to INR 143 billion by 2026, according to FICCI-EY. Online ticketing platforms have made it easier to find and buy tickets for events, which has increased marketing and awareness. A new era in Indian entertainment is ushered in by the partnership between NODWIN Gaming and Insider.in, which improves fan interaction and transforms major cultural events.
Sharing his thoughts on the partnership, Akshat Rathee, co-founder and MD, NODWIN Gaming said,
“We are delighted to team up with Insider.in as our official ticketing partner across 3 of our iconic IPs. Our past collaborations have always been exceptional and this partnership is a natural progression in our shared vision for excellence. NODWIN Gaming is committed to becoming the premier destination for youth entertainment with our exclusive IPs, and this partnership is a significant step toward that goal. Insider.in’s expertise and commitment to delivering exceptional experiences aligns perfectly with our mission to enhance audience experiences for Comic Con India, NH7 Weekender and DreamHack India. Together, we look forward to creating iconic memories and delightful experiences for everyone.”
Speaking about this strategic collaboration, Varun Khare, Insider.in mentioned,
“We are thrilled to announce this multi-year ticketing partnership with Nodwin Gaming for their iconic IPs like NH7 Weekender, Dreamhack and the globally renowned Comic Con editions. Our longstanding partnership has been a testament to our shared commitment to excellence in live entertainment that focuses on providing unmatched entertainment to fans across the country. With tremendous fan support for all of these IPs, we are excited to elevate consumer experiences and set new benchmarks in the industry.”
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